Home / Knowledge / News / Fashion / Jordan Melo M5 demonstrates the evolution of a Champion
Jordan Melo M5 demonstrates the evolution of a Champion
20
Nov '08
From basketball point guard to center, Carmelo Anthony has played every position on the court, and with accomplishments such as winning a national championship as a freshman in college, earning a spot as a pro on the All-Star Team and helping lead the USA Basketball team to a gold medal in the 2008 Summer Olympics, Anthony has proven this exceptional versatility is one of his most potent strengths.

To meet Anthony's performance needs, Jordan Brand, a division of NIKE Inc., announced the upcoming launch of the Jordan Melo M5, a shoe designed to perform in any role on the hardwood.

Anthony collaborated with Jordan Brand footwear design director, D'Wayne Edwards, to create the shoe, which is Anthony's fifth with the brand. "I wanted the Jordan Melo M5 to be something even more sophisticated and more versatile than we'd done before, with performance still being most important,"
said Anthony.

"The Jordan Melo M5 incorporates my personal sense of style and mixes it with support and comfort that allows me the explosive power necessary in today's game."

The Jordan Melo M5's design complements all five positions on the basketball court. Weighing in at only 15 ounces, its light weight allows for point-guard-like quickness; its natural flexibility ensures quick transitioning for shooting guards; a molded heel counter and inner collar padding create a superior fit for any small forward; heel and forefoot Zoom Air give a power forward advanced cushioning; and centers will appreciate the added support and stability the shank plate and outsole offer for the physical low-post game.

"In designing the Jordan Melo M5, I wanted to create a shoe that spoke to Carmelo's ability to play anywhere, but that was also a symbol of his personal growth," said Edwards, who has designed all five of Anthony's signature shoes.

"I worked closely throughout the entire process with Carmelo to determine exactly what he needed. We went through several rounds to perfect and evolve the shoe into something that is a true signature of Carmelo's on-court performance and off-court style today."

Several features of the Jordan Melo M5 reflect Anthony's off-court taste and personal life. For example, Anthony's passion for philanthropy is called out in the star perforations, which represent the five core areas of the Carmelo Anthony Youth Development Center (located in Baltimore, Maryland): Education and Career Development; Character and Civic Development; Health and Life Skills; Arts and Cultural Enrichment; and Sports and Recreation.

In addition, Anthony's fifth anniversary with the Jordan Brand coincides with the Air Jordan franchise's 23rd year, which is emulated in his embroidered initials 'CA', a nod towards the Air Jordan XX3's stitching.

The Jordan Melo M5 launch is part of an integrated brand campaign that includes a website feature at www.jumpman23.com, in store retail marketing and special events. To celebrate the official launch of the Melo M5 shoe, Jordan Brand will host a red-carpet, celebrity event in Hollywood on Thursday, November 20 with athletes, celebrities and influencers honoring Carmelo and the Jordan Melo M5 shoe.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search