Home / Knowledge / News / Fashion / The stars come out for Heelys
The stars come out for Heelys
Nov '08
Heelys electrified the celebrity-filled crowd to celebrate the 2008 American Music Awards in a suite presented by Connected Gift Rooms on November 16 and 17. Held at Universal Studios, the suite featured a giant-sized Heelys booth complete with a towering wall of shoes, a grind rail, a skate ramp and a professional skater, who gave lessons to stars who stopped by to pick out a pair of their own.

Flashbulbs popped as celebs such as Lance Bass, Colbie Callait, Bobby Brown, David Blue of “Ugly Betty,” Isobella Miko and “Dancing with the Stars'” Lacey Schwimmer and Karina Smirnoff all stopped by to take a spin on Heelys. Most celebs took to the skates quickly, and their contagious exuberance captivated the crowd, inspiring other stars in attendance to rush to the booth and find a pair of Heelys skate shoes to fit their style.

Chris Harper, director of retail marketing at Heelys explained his take on the stars' explosive reaction. “Actors and artists are very creative and spontaneous, so, naturally, they gravitate to products that provide the freedom of movement and expression that is so much a part of their lives. In addition, they understand the importance of fashion and are the driving force for what's hot.” Harper went on to say, “Plus, it was fun to watch how quickly and easily they learned to skate on their Heelys and how much fun they had laughing and challenging each other.”

Heelys is internationally distributed in over 70 countries. The company's footwear and apparel is available in more than 10,000 retail and sporting goods stores in the U.S. and in Canada, Latin America, South America, Europe, Asia Pacific and the Middle East.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Top executives
Textile industry

It will take some time for the people to change their buying choices

Textile & apparel industry

GST is a complicated and lengthy process

Top executives
Textile industry

The foremost issue is bridging the skill gap

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search