Kimaya emerges as largest buyer at fashion weeks

24 Nov '08

2 min read

Kimaya, one of India's largest fashion house and home to high-end multi-designer creations has consistently emerged as the single largest buyer at the Delhi and Mumbai in Fashion weeks.

Admired by top Bollywood celebrities like Kareena Kapoor, Sushmita Sen, Amisha Patel, Kajol, Katrina Kaif, Kimaya has accentuated its connection film industry with its association with the movie 'Fashion' featuring Priyanka Chopra, Kangana Ranaut and Mugdha Godse.

The movie has an engaging storyline about Priyanka Chopra, who aspires to be a supermodel and the challenges she confronts in order to reach the top.

A film coming from Madhur Bhandarkar is always special and with glamour, sex and controversies and this movie is quite certain to hit the box office looking at all the hype already created.

Kimaya's association with the movie is an apt decision considering the concept and idea and also its branding would just fit like a glove in the movie making it an ideal platform for strong brand prominence and visibility.

There are a series of fashion shows in the film and a strong branding strategy adopted by Kimaya is in the form of a fictional 'Kimaya Fashion Week' which is where the climax of the movie takes place.

The garments and styling for most of the fashion shows in the film are by brand, Anamika Khanna and Pam Mehta, a designer launched by Kimaya.

Kimaya

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