Interviews
Saint Parfum finds silver lining in struggling economy this holiday
01 Dec '08
2 min read
With this years VOGUE holiday gift guide featuring ONLY items under $500, it's now chic to spend less for a luxury gift. As Vogue's only home-fragrance brand featured in the issue, Saint Parfum fulfills the growing trend this year to give meaningful, personalized and custom gifts.
"If there's a silver lining to the economy this year, it's that consumers are being more thoughtful with the gifts they're giving." explains Spencer Krenke – perfumer and co-founder of Saint Parfum. "When our customers order Saint Parfum as a gift, we hand perfume, hand pour and hand package each item individually with a card detailing that the item was made just for them, very personal, very unique. Today we had a customer order twenty seven items, each one personalized to those on her list. She further explained she's spending much less this holiday, and wanted more meaningful, personalized gifts."
Even Saint Parfum retailers are succeeding with the "personalized" gift giving trend. Bettina O'Neill, Vice President at Barneys New York explains "Customization is an important service, especially for the Barneys clientele. Saint Parfums ability to custom blend and personalize is exceptional, and couldn't have come at a better time. Saint Parfum has exceeded every expectation on providing this service to Barneys". Barneys clients can order and personalize any of Saint Parfums 101 fragrances, or order a custom blend at the New York, San Francisco and Beverly Hills locations.
Saint Parfum maintains the largest in-house fragrance note pallet of any home-fragrance brand in the world. Their vast selection of rare & exotic essences and modern notes affords them the unique ability to offer over 100 home fragrances, or, clients can request a custom blend fragrance designed by a Saint Parfum perfumer which is unique and exclusive to the client. Saint Parfum's most notable distinction is that each fragrance is "authentic" to its description of notes, while this may seem simplistic it's an accomplishment unique to the industry.
Saint Parfum is a new luxury home fragrance brand that emphasizes traditional hand perfuming and personalizing of each item they make (home fragrance reed diffusers and poured candles). Contrary to traditional home fragrance brands that produce a limited number of fragrances, Saint Parfum maintains hundreds of fragrance notes in-house which affords them the unique ability to offer an unlimited number of fragrances, as well as custom blend home fragrances for their most discerning clients.
"If there's a silver lining to the economy this year, it's that consumers are being more thoughtful with the gifts they're giving." explains Spencer Krenke – perfumer and co-founder of Saint Parfum. "When our customers order Saint Parfum as a gift, we hand perfume, hand pour and hand package each item individually with a card detailing that the item was made just for them, very personal, very unique. Today we had a customer order twenty seven items, each one personalized to those on her list. She further explained she's spending much less this holiday, and wanted more meaningful, personalized gifts."
Even Saint Parfum retailers are succeeding with the "personalized" gift giving trend. Bettina O'Neill, Vice President at Barneys New York explains "Customization is an important service, especially for the Barneys clientele. Saint Parfums ability to custom blend and personalize is exceptional, and couldn't have come at a better time. Saint Parfum has exceeded every expectation on providing this service to Barneys". Barneys clients can order and personalize any of Saint Parfums 101 fragrances, or order a custom blend at the New York, San Francisco and Beverly Hills locations.
Saint Parfum maintains the largest in-house fragrance note pallet of any home-fragrance brand in the world. Their vast selection of rare & exotic essences and modern notes affords them the unique ability to offer over 100 home fragrances, or, clients can request a custom blend fragrance designed by a Saint Parfum perfumer which is unique and exclusive to the client. Saint Parfum's most notable distinction is that each fragrance is "authentic" to its description of notes, while this may seem simplistic it's an accomplishment unique to the industry.
Saint Parfum is a new luxury home fragrance brand that emphasizes traditional hand perfuming and personalizing of each item they make (home fragrance reed diffusers and poured candles). Contrary to traditional home fragrance brands that produce a limited number of fragrances, Saint Parfum maintains hundreds of fragrance notes in-house which affords them the unique ability to offer an unlimited number of fragrances, as well as custom blend home fragrances for their most discerning clients.
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