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Uterqüe opens its first store in Greece
Dec '08
Uterqüe, the concept in the Inditex Group which specialises in fashion accessories, is tomorrow beginning its commercial activity in Greece with the opening of its first store in Athens. The store will be one of the flagships of the concept in this market as it is located in an excellent spot on Metaxa, Glyfada, one of the most exclusive shopping streets in the capital.

Uterqüe is the youngest of the Inditex concepts. The first stores were opened in July 2008 in the Spanish cities of Barcelona, Madrid and A Coruña. There are currently 24 stores, 22 of which are in Spain and two in Portugal. With the opening in Athens, Greece has become the third market in which Uterqüe is beginning its commercial activity.

The expansion into this country is favoured by the ample accumulated experience of Inditex, given that Greece is one of the first markets to which the company extended its activity. The first opening in Greece was in 1993, a Zara store in Ermou streetin Athens. The Inditex Group has carried out a multi-concept expansion strategy in this country.

With the opening tomorrow of the first Uterqüe store, Inditex will have 120 stores in Greece including all its fashion concepts. Before the end of this year, Uterqüe will open a second store in Athens, in the Golden Hall Shopping Centre.Uterqüe mainly has fashion accessories on offer – bags, footwear and leatherwork as well as costume jewellery- and other accessories such as scarves, sunglasses or hats, complemented by a careful selection of garments in textiles or leather.

The collection, wholly designed by the Uterqüe creative team, combines the aesthetics of the latest trends in fashion with the sophistication of the product, the use of quality materials and a careful manufacturing process. The options on offer are characterised by continuous renewal and an excellent combination of quality and price.

The name Uterqüe is a Latin word, a construction which can be translated as “both” or, more literally, “one and the other”. With this denomination, the concept is referring to its combination of fashion and accessories on offer. The Uterqüe stores are inspired by the image of the old English libraries. The wooden furniture and careful illumination have been designed especially for the comfort of the client creating a warm and pleasant atmosphere.

Inditex is one of the world's largest fashion distributors. It has over 4,100 stores belonging to its Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe concepts in 71 countries. The company employs over 80,000 persons all over the world and the sales in 2007 reached 9,435 million euros.


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