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Premier KIDS to discover new collections
Dec '08
Not to be beaten by the credit crunch, more new companies are choosing to increase their market reach by exhibiting at Premier KIDS this February. Buyers attending the season's leading childrenswear show will be able to discover new collections, representing up to 20%, showcased alongside informative seminars and an inspirational catwalk programme.

Elizabeth Hurley, the well known supermodel and actress has expanded her talents into the childrens' clothing arena. Her range, Elizabeth Hurley beach, will be unveiled, showing the latest swimwear, skirts, kaftans, stretch towelling shorts, dresses, hoodies and accessories for girls aged 2-11 years.

New exhibitor Orchestra will be introducing a range of over 1,200 designs offering clothes, shoes, accessories for boys and girls 0 - 14 years of age. These fun, colourful and inviting pieces can be mixed and matched and personalised with accessories.

French babies have enjoyed it for years. Now, launching at Premier KIDS, Mon Bébé Scented Water brings baby perfume to the UK. The blend of natural plant extracts help babies sleep, soothes tummy aches and relieves anxiety, making a perfect gift or the must-have nursery accessory.

Bykis, another new brand launching at Premier KIDS, offers a stylish Spanish range of quality clothing from newborn to 10 years. Inspired by Spanish handcrafted designs, the collections includes colourful knitwear, baby coats, christening dresses and shawls and also offers natural and hypoallergenic products.

Wood Work, an award winning Belgian company, is launching at Premier KIDS. Well known for its original and timeless children's bedrooms and furniture decoration, Wood Work offers contemporary colours and an antique look, as well as lightly fragranced furniture and customised carvings.

The new Ladybug Collection fills a marketplace niche for elegant, high-quality girls' clothing with its collection of sophisticated gowns. In addition, it offers coordinating hair-wear, matching shoes and customised dresses.

Mercot from Bobux is launching a range of high quality outdoor clothing in merino wool together with fine modal. Mercot will also showcase their undergarment range made from a unique natural fabric.

Pamper Cakes ; a new innovative Eco friendly gift concept presenting the two and three tier personalised nappy cakes beautifully presented, containing Eco disposable nappies, sleepsuits, bib, mittens etc – all 100% natural cotton baby clothing in size 0-3 months.

Franzoni, a well established Italian brand brings girls boxers, tank tops and all the basic essential undergarments in seamless transpiring fabric in addition to a complete range of tights and socks.

Fish Lilly is a new brand showing Australian contemporary designed cotton baby wraps, sleep suits, bibs, mittens and booties .

Chatterpants; brings clothes that feel great, look great and are a pleasure to move in for babies and young children aged 6months to 5 years, all top quality and design at affordable prices.

All the above ranges will be on display at this season's Premier KIDS – 1st – 3rd February 2009, NEC Birmingham.

Premier KIDS

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