Interviews
Southpole launches first Online Model Search campaign
03 Dec '08
4 min read
Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.
The deadline to submit entries for the Southpole Clothing Model Search is December 31. Winners will be notified on or about January 31.
For over a decade, Southpole has been a leading fashion brand in the streetwear apparel industry. As the flagship brand of Wicked Fashions, Inc., Southpole reaches markets in the United States, Asia, and Europe with its affordable, yet stylish denim, sportswear, outerwear, and footwear for young men, juniors, kids, and plus size. Launched in 1991, it was the first brand to fill a niche for reasonably priced, urban clothing that appeals to a diversified, multicultural, mid-tier retail consumer.
The deadline to submit entries for the Southpole Clothing Model Search is December 31. Winners will be notified on or about January 31.
For over a decade, Southpole has been a leading fashion brand in the streetwear apparel industry. As the flagship brand of Wicked Fashions, Inc., Southpole reaches markets in the United States, Asia, and Europe with its affordable, yet stylish denim, sportswear, outerwear, and footwear for young men, juniors, kids, and plus size. Launched in 1991, it was the first brand to fill a niche for reasonably priced, urban clothing that appeals to a diversified, multicultural, mid-tier retail consumer.
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