Nina Sky loves Melrose Collection by Fila

10 Dec '08

4 min read

Fila will host a special Melrose Collection launch event on December 4th in its NY retail store with media partner, Missbehave magazine. Part of a bi-coastal launch, the NY event will feature sounds by DJ Radio Rose and a special performance by Nina Sky. Event co-sponsor Fauxciliate will use their technology platform to photograph event guests on a Fila, Nina Sky or Missbehave background and then will animate the image into an online widget embeddable across Facebook, MySpace and blogs. Fila will launch a special collaboration for The Melrose Collection in Los Angeles on December 10th with retail partner Sportie LA.

Established in Italy in 1911, Fila is a leading manufacturer of footwear and apparel for sport and leisure that has developed excellent brand recognition by marketing products with a high design and style content that are endorsed by professional artists and athletes from around the world.

Polo Grounds Music is a full service entertainment & marketing company with a focus on publishing, management, and brand marketing. Founded in 2006 by Bryan Leach, the New York-based company is home to record label Polo Grounds Music, which is distributed through Sony Entertainment.

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