Home / Knowledge / News / Fashion / 'the shoe that breathes' in China by 2010
'the shoe that breathes' in China by 2010
11
Dec '08
Geox officially announces a strategic partnership with Belle International, the leading shoes retailer in the People's Republic of China, for the exclusive distribution in the Country.

The new partnership announced is set to establish Geox as a leading casual footwear brand in the Chinese market opening over 200 Geox point of sales (including Shop in Shops) by 2010 and also building brand awareness through consistent investments in advertising and promotion.

China is a very attractive market with its continuous development, growing economy and increasing consumption power, where more customers look for stylist and quality products. “The shoe that breathes” is a unique product, a combination of fashion and technology, finest Italian design and patented waterproof and breathable soles.

Keeping the feet cool and dry, Geox revolutionary technology allows the elimination of heat and vapour which are naturally produced by the body. After having created a revolution in the shoe business in Italy and in main European countries, Geox is ready to accelerate the penetration of the Chinese market thanks to the retail partner.

Geox Founder and Chairman Mario Moretti Polegato: “Through the cooperation with Belle International, the leading shoe retailer in China, Geox will introduce its innovative products to customers who love fashion and comfort for their feet. Geox men's, women's and children's collections combine breathability benefit with the finest Italian design and the highest quality materials. As millions of consumers have chosen Geox for themselves and their families, I am confident that many Chinese will appreciate our products”.

Belle International Executive Director Yu Ming Fang confirmed the main objects of the new partnership: “People are becoming more demanding on the technological and health aspect of shoes due to the rising living standard. There is great potential for the development of the leisure segment in the shoes market. Belle aims at bringing outstanding, high quality shoes product to the market. Geox is a brand with great innovation. It combines technology, style and health benefits."

"Its creative and outstanding breathable technology provides perfect care to our feet and thus leads a healthy life. Through our strong national distribution network and services, Belle now brings the high quality of Geox shoes to the health and quality conscious consumers.”

Geox


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search