Home / Knowledge / News / Fashion / 'the shoe that breathes' in China by 2010
'the shoe that breathes' in China by 2010
11
Dec '08
Geox officially announces a strategic partnership with Belle International, the leading shoes retailer in the People's Republic of China, for the exclusive distribution in the Country.

The new partnership announced is set to establish Geox as a leading casual footwear brand in the Chinese market opening over 200 Geox point of sales (including Shop in Shops) by 2010 and also building brand awareness through consistent investments in advertising and promotion.

China is a very attractive market with its continuous development, growing economy and increasing consumption power, where more customers look for stylist and quality products. “The shoe that breathes” is a unique product, a combination of fashion and technology, finest Italian design and patented waterproof and breathable soles.

Keeping the feet cool and dry, Geox revolutionary technology allows the elimination of heat and vapour which are naturally produced by the body. After having created a revolution in the shoe business in Italy and in main European countries, Geox is ready to accelerate the penetration of the Chinese market thanks to the retail partner.

Geox Founder and Chairman Mario Moretti Polegato: “Through the cooperation with Belle International, the leading shoe retailer in China, Geox will introduce its innovative products to customers who love fashion and comfort for their feet. Geox men's, women's and children's collections combine breathability benefit with the finest Italian design and the highest quality materials. As millions of consumers have chosen Geox for themselves and their families, I am confident that many Chinese will appreciate our products”.

Belle International Executive Director Yu Ming Fang confirmed the main objects of the new partnership: “People are becoming more demanding on the technological and health aspect of shoes due to the rising living standard. There is great potential for the development of the leisure segment in the shoes market. Belle aims at bringing outstanding, high quality shoes product to the market. Geox is a brand with great innovation. It combines technology, style and health benefits."

"Its creative and outstanding breathable technology provides perfect care to our feet and thus leads a healthy life. Through our strong national distribution network and services, Belle now brings the high quality of Geox shoes to the health and quality conscious consumers.”

Geox


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search