Home / Knowledge / News / Fashion / Nuance brings 'World of Wellness' at Stockholm-Arlanda Airport
Nuance brings 'World of Wellness' at Stockholm-Arlanda Airport
16
Dec '08
A winning team: Karl Walter, General Manager, The Nuance Group Sweden, and Anne-Marie Zuidweg, Arlanda Schiphol Development Company (ASDC)
A winning team: Karl Walter, General Manager, The Nuance Group Sweden, and Anne-Marie Zuidweg, Arlanda Schiphol Development Company (ASDC)
The Nuance Group unveiled the latest addition to its shop portfolio: Opening at Stockholm-Arlanda Airport's Terminal 5 is the Group's new 1,680 square metre flagship tax free store which incorporates not only the world's first "Snusidor", but also a series of distinct shop concepts for different product categories. These "World of …" concepts are designed to convey the expertise and passion Nuance puts into the development of each single category and will take tax free shopping to a completely new level.

The new walk-through Tax Tree Shop at Stockholm-Arlanda Airport Terminal 5, developed in close cooperation with airport partner ASDC AB, is the largest store in the portfolio of The Nuance Group. Spread across 1,680 square metres of shop floor, an area larger than six tennis courts combined, the store presents the traditional tax free core categories of liquor, tobacco and perfume & cosmetics as well as confectionery and destination products in clearly segmented specialist departments. Despite its size and the fabulous amount of products on offer, the shop's design still breathes spaciousness and modernity.

Over sixty per cent of all passengers travelling from Terminal 5 are passing through the new store on their way from check-in to the gates. Walking down from the upper floor security level, which will open in April 2009, they have a spectacular overview of the store with its ceiling height of eight metres. On their way through the store they encounter a "World of White Spirits"; a "World of Whiskies", a "World of Wine & Bubbles", a "World of Cognac", a "World of Cigars", a "World of Wellness" and a "World of Perfumes", with the rest of the product offer centred around these areas.

Two years of development behind the new store set-up
The new set-up of The Nuance Group's new flagship tax free store at Stockholm- Arlanda Airport is the result of more than two years of research and development and intensive work on category management. The objective was to present each product category at its best as far as range, price and promotions are concerned and to convey both passion and expertise through the way the products are presented.

Two promotional platforms located at strategic locations within the store allow single brands to individually showcase their products over a period of time.

Jean-Paul Bonnel, CEO of The Nuance Group Europe, comments: "We are truly excited about our new flagship operation, which will serve as the role model for all future General Merchandise stores to be opened in our European region. For travellers, the trip starts long before actually boarding the aircraft, with a truly memorable experience at Arlanda Airport. By offering them an exciting range of products at great prices and presented in a breathtaking environment, we will allow them to better understand and appreciate the supreme products we are offering them, thereby converting them to repeated buyers."

Karl Walter, General Manager, The Nuance Group Sweden, adds: "For this new flagship store, great care was given to create a unique sense of place using traditional Swedish elements and colours and translating them into modern Swedish Design."


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search