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Wolverine announces Christopher Hufnagel as President, Retail
Dec '08
Wolverine World Wide Inc is pleased to announce the appointment of Christopher E. Hufnagel to the position of President, Retail. Hufnagel will report to James D. Zwiers, Senior Vice President of Wolverine, and will be responsible for all direct-to-consumer operations for the Company, including e-commerce.

Hufnagel, age 36, was most recently the Vice President of Retail for Under Armour, a leading performance sports apparel and footwear company, where he was responsible for the development, execution, and roll-out of the Under Armour retail strategy. Prior to joining Under Armour, Hufnagel was Vice President of Brand Store Experience for the Gap.

At Gap, he led the in-store marketing and visual merchandising for the brand. Prior to this, he was with Abercrombie & Fitch in various leadership positions, including having responsibility for in-store brand presentation, marketing, and store operations. Hufnagel also served on the team that developed and launched the Hollister brand in 2000.

Commenting on the appointment, James D. Zwiers stated "Chris Hufnagel's strategic and operational expertise and extensive experience in brand building and growth at world class retailers will be instrumental in leading the expansion of Wolverine's direct-to-consumer business on a global basis."

"Particularly in a challenging economic environment, we believe creative and selective expansion of controlled distribution will build the strong brands in Wolverine's portfolio, expand global market share and further solidify our brands' top-tier positioning in the market. We are excited to have an executive of Chris' caliber join the Wolverine team and look forward to the significant contributions he will make to the development and execution of the important retail initiative here at Wolverine."

"Working with the Wolverine World Wide Retail team and brand leadership is an amazing opportunity to be a part of a winning, innovative lifestyle footwear and apparel company," stated Hufnagel. "Wolverine has demonstrated success in their retail operations and I am excited to lead the charge as the Company strategically executes their plans for expansion across all their direct-to-consumer channels. I am pleased to be a part of such a strong organization with an outstanding record of success."

Hufnagel graduated with a Bachelor of Arts degree from Alma College in Alma, Mich.

Wolverine World Wide Inc

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