Home / Knowledge / News / Fashion / HUGO BOSS inaugurates its first single-brand store in Naples
HUGO BOSS inaugurates its first single-brand store in Naples
Dec '08
The first BOSS Menswear Store in Naples is in Via dei Mille 31, in the heart of the elegant central shopping area. Its three huge display windows give onto a street studded with the most prestigious international brand names and integrate perfectly with the nineteenth century façade of the building which houses the boutique.

The German fashion house has chosen a location of the highest standing, extending over 200 square metres on two levels. The store, dedicated exclusively to menswear, has four lines of clothing and accessories. All is enhanced by the architectonic harmony of the shop's décor, where the characteristic profile of all BOSS stores worldwide blends graciously with the special features of the space.

The BOSS Black line offers a vast range in the modern classic style, which ranges from business to leisure as well as formal wear, while BOSS Orange is more oriented towards leisure wear for the man who likes to dress with style and at the same time display an original look. BOSS Green is a line dedicated to golf and sportswear for those who wish to blend a classic cut with a fresh design approach. Last but not least is the luxury BOSS Selection collection, which represents the highest level of the BOSS universe.

The two floors of the shop are linked by a glass staircase, a key element of the store's décor, which sets off the spare elegance of the steel and the warmth of the wood and rugs. The vaulted arches characterise the lower floor of the store: a perfect space for letting yourself be caught up in an atmosphere of refined elegance, where roomy Mies van der Rohe armchairs in steel and black leather suggest the possibility of enjoying shopping as a moment of pure relaxation.

A series of spotlights illuminate the space, warmed also by the light which filters from the huge colour images created from advertising campaigns by the most prestigious international photographers.

This new store consolidates the presence of HUGO BOSS in Italy with seven single-brand outlets, in addition to the existing eight shops-in-shops and three tax-free outlets.


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Cindy McNaull

We have broad range of options in durable fabrics

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search