Home / Knowledge / News / Fashion / NIKEiD & Bryant collaborate for special holiday surprise
NIKEiD & Bryant collaborate for special holiday surprise
24
Dec '08
NIKE Inc and reigning NBA MVP Kobe Bryant are celebrating breakthrough innovation with a festive flair this holiday season and beyond. Beginning December 25, 2008, Bryant's new Nike Zoom Kobe IV, his fourth signature shoe with the brand, will be available on NIKEiD.com with more than 5 billion design variations, an unprecedented combination of color, material and pattern options.

The Zoom Kobe IV offering marks the first time that a signature Nike basketball shoe is available for customization on NIKEiD.com before it is available at retail. Beginning on December 25, there will be 24 pairs of the Nike Zoom Kobe IV sold daily on NIKEiD.com until February 1. After February 1, the Zoom Kobe IV will be available in normal capacity on NIKEiD.com.

To celebrate the shoe's launch on NIKEiD.com, Bryant teamed with NIKEiD design consultants to create two eye-catching color schemes - one with red accents and canyon gold premium leather that he will wear in game action along with a surprise creation.

Bryant will give away 100 pairs of NIKEiD-designed Zoom Kobe IV shoes to lucky fans at the Staples Center just prior to gameday on Christmas. After-School All-Stars in Los Angeles, which provides positive and comprehensive after school programming for kids, will also receive the Nike Zoom Kobe IV as a special holiday gift from Bryant.

The NIKEiD Zoom Kobe IV shoes that Bryant actually wears during the game will be signed and auctioned on ebay.com with 100% of the proceeds benefitting the Kobe Bryant Family Foundation. In addition to the one-of-a-kind shoes, the winning bidder will receive two tickets to a future game and the chance to receive the shoes from Kobe directly.

Bryant was instrumental to the shoe's design and demanded a shoe that was lowcut and even lighter at 11.6 ounces than the revolutionary Nike Hyperdunk (13 ounces).

"My goal was to push Nike to the limit and do something totally revolutionary," said Bryant, reigning MVP who has won three world championships. "I wanted to create an amazing performance shoe and give it unlimited color and style potential for players worldwide."

Nike Performance Footwear Creative Director Eric Avar accepted the unconventional challenge to create a low cut performance basketball shoe with Flywire, a performance architecture that uses thin and very strong nylon fibers to support the foot in the upper portion of the shoe. Avar also added LunarLite foam in the forefoot, a full-length Phylon midsole and Nike Zoom unit in the heel.

The Nike Zoom Kobe IV will be available at retail in China beginning January 1, 2009, and throughout the U.S., Canada and Europe beginning early February 2009.

NIKE Inc


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Top executives
Textile industry

The foremost issue is bridging the skill gap

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search