Salon International de la Lingerie 2009 expo from January 18

29 Dec '08

4 min read

The Salon International de la Lingerie 2009 is set to be more glamorous than ever thanks to a top-to-toe makeover with a new and resolutely fashion-forward visual identity. The product range has also been given a makeover, with a newly clarified offering, grouped into 5 sectors:

• Be Essentials: lingerie, corsetry and hosiery
(Chantelle, Aubade, Lou, Wacoal France, Marlies Dekkers, Simone Pérèle, Implicite, Rosy…) New brands: Authentica (ITALY), Agathe et ses Princes (BELGIUM), Lisca (SLOVENIA), Disismi (GERMANY), Marc'o Polo (GERMANY)…
• Be Chic: designer lingerie brands
(Ritratti, DKNY, Andres Sarda, Parah, Paladini, Christies, Valery, Janet Reger, Verde Veronica, Myla…) New brands: Juicy Couture Intimates (UK)
• Be Spicy: young designers offering both innovative and upscale intimates
(Nuits de Satin, Bien Fée pour Toi, French Cancan, Serenissima, Sally Jones…)New brands: Blush Dessous (GERMANY), Weiss (GERMANY), Asolon Clothing (UK)…
• Be Lounging: homewear and loungewear
(Louis Féraud, Diliar, Marjolaine, Le Chat, Laurence Tavernier, Marie-Claude Frémau…) New brands: Sally Poppy (UK), Flora Nikrooz (USA), Lea (UNITED ARAB EMIRATES), Cotton Real (UK)…
• Be Men: men's underwear
(Impetus, Bruno Banani, Zimmerli, L'Homme Invisible, Eminence, QZ Bodywear…) New brands: Athos (SWITZERLAND), Lord (GREECE)…
• A Showroom Village has been developed for the first time this session for brands seeking to enhance the confidentiality of their participation at the show: Princesse Tam Tam, Barbara, Wolford, Le Bourget…

New version of the Trends Forum:
For the first time, Eurovet is offering a veritable exercise in style created by two design agencies who have been asked to translate two trends from the Evolution Trends Book. Nelly Rodi will interpret Baroque Obsession while Promostyl provides its take on Bio-Glamour.

Trends for Autumn/Winter 2009/10:
• Bio-glamour (cocooning chic),
• Baroque Decadence (seduction with a twist),
• Contemporary Obsession (the aesthetics culture).

The Franchise Focus has been reinforced and developed for 2009
The programme includes:
• Meetings with brands seeking to develop their retail networks, in the form of a “Market-specific Tour”,
• Dedicated conferences offering an overview and insight into this retail channel,
• A zone featuring French and international franchise expertise, coordinated by Ac-Franchise (FRANCE), l'Observatoire de la Franchise (FRANCE), Deloshop (RUSSIA) and AZ Franchising (ITALY).

20 conferences over 4 days. Each day covers a particular theme:
Sunday 18th January: The “Best-ofs” (the season's most talented young designers, top fabrics, etc.)
Monday 19th January: Retail Focus (Retailers of the year: a Europe-wide tour of those who are ringing the changes in store, Why opt for Franchising and how does it work?)
Tuesday 20th January: International Focus, placing Poland in the spotlight, as well as a look at the United Arab Emirates and India…

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