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Tanishq unveils exquisite gold jewellery collection

January 13, 2009 (India)

Tanishq, India's most desired jewellery brand unveils their new line of exquisite gold jewellery collection "Blush"- For the girl in you.

To promote 'Gold' in the form of fashion jewellery, Tanishq in association with World Gold Council launched "Blush" collection. This exquisite gold collection with contemporary designs is crafted keeping in mind highly fashion conscious, modern, young Indian women. Blush is available in both 18K and 22K jewellery.

Blush is a light weight gold collection designed exclusively for young working women. The unconventional and differentiated designs with spectacular shapes are sure to make the wearer stand out in a crowd.

Commenting on the new collection, Ms. Sangeeta Dewan, Head - Design Studio, Tanishq said, "We at Tanishq understand the penchant for gold among Indian women as well as their need to stay in tune with the latest style and international jewellery trends. The rationale behind this new collection is to provide the customers with options, in terms of designs, affordability & quality, in gold jewellery and to portray gold as fashion jewellery."

Priced at Rs. 5,000/- onwards, this collection will be available at all Tanishq stores across the country. Endorsed by the gorgeous actress and brand ambassador of Tanishq, Asin, the "Blush Collection" reinforces Tanishq's philosophy to strike a balance between convention and fashion by creating designs suitable for the progressive Indian woman, rooted in tradition.

Tanishq has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with pure jewellery that meets both her traditional and contemporary jewellery needs.

About Tanishq:
Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The Tanishq retail chain currently includes 115 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.

About World Gold Council:
Founded in 1987, the World Gold Council is an organization formed and funded by the world's leading gold mining companies with the aim of stimulating and maximising the demand for, and holding of, gold by consumers, investors, industry, and the official sector.

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