Home / Knowledge / News / Fashion / Damas joins hands with WGC to offer enticing DSF deals
Damas joins hands with WGC to offer enticing DSF deals
16
Jan '09
Damas, the leading international jewellery retailer in the Middle East, in association with World Gold Council is offering 20kg gold in retail promotion during the 32-day Dubai Shopping Festival (DSF).

On every purchase of gold and jewellery worth Dh500 at one of the participating Damas stores, the customer will be entitled to one raffle coupon and enter into a daily draw to win gold. This mega promotion offered during the biggest regional shopping bonanza will give five shoppers the chance to win 100gm of gold every day and four lucky winners will also get an opportunity to win the grand prize of 1kg gold each.

Tawhid Abdullah, Managing Director of Damas, said: "During DSF, we witness at least 40 per cent increase in retail activities across our outlets. Damas as a support sponsor of DSF has once again entered in this annual event with the commitment to support the initiatives of Dubai Government to promote tourism in the city. Thus on this occasion, on behalf of Damas, I wish to extend our felicitations to the DSF authorities and the government of Dubai for holding this mega event with a lot of success year-after-year and supporting our retail initiatives.”

He added Damas has always created a lot of buzz during DSF by providing shoppers a rewarding experience and an opportunity to win big. “Though the world is passing through an economic meltdown but I'm sure more and more people will buy gold as it still is considered to be the safest investment,”he said. “Being an enthusiastic partner of the Dubai government, every year during DSF we reward our shoppers through great offers and this year is no different. The festival has grown rapidly in size and scope to become the largest and most dynamic festival of its kind in the world. It organizes hundreds of events, which are enjoyed by people of all ages. Thus once again we are offering the best promotions to benefit our patrons during this shopping extravaganza.”

Dubai has earned the title of 'City of Gold', and the continuous marketing efforts of retailers such as Damas and the World Gold Council and the annual promotions of its partners play a large role in creating awareness of this prestigious title locally, and internationally. The council has worked closely with the DSF authorities to promote Dubai as the main centre of gold in the region, since the launch of DSF.

Yogaani Bhatia, World Gold Council's Jewellery Marketing Manager, UAE commented: “Dubai's growing international trade makes it a very attractive hub and the gold trade continues to gain from this escalation. Dubai Shopping Festival persists to lure residents and tourists with its comfortable opulence combining it with exciting activities and the World Gold Council is both proud and pleased to extend its participation with Damas for this successful endeavour.

“Moreover, we strongly believe that providing marketing opportunities through such events escorts the gold industry toseek new heights in showcasing innovative and stylish gold jewellery. Gold's universal role as a store of value has shone through 2008 helping attract investors and consumers to all forms of gold ownership. This makes World Gold Council optimistic towards 2009 and we assure constant support to the gold trade and industry who share our objective leading to a further market growth and penetration.”

World Gold Council's continued participation in DSF reiterates the success of the event in terms of promoting gold sales. Such promotions have perfectly complemented the shopping festival and provided added-value to shoppers.

Damas


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search