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Somerset Collection gets True Fashion
Jan '09
True Religion Apparel Inc announced the opening of a new branded retail store in the Somerset Collection in Troy, Michigan. Located at 2800 Big Beaver Road, the 1,500 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection and a full range of licensed product, such as footwear, swimwear, headwear, handbags and fragrance.

Spanning over 1.4 million square feet, the Somerset Collection is largely recognized as the epicenter for luxury retail in the state of Michigan. Located in Troy, Michigan, which is part of Oakland county, the fourth wealthiest county in the U.S., the Somerset Collection is one of the few centers in the Country anchored by Neiman Marcus, Nordstrom and Saks Fifth Avenue.

More than 180 additional specialty shops and restaurants are located at Somerset, including Ralph Lauren, Gucci, Louis Vuitton, Cole Haan, Barneys New York Co-Op, Tiffany & Co., and Burberry. Somerset Collection is among the most profitable malls in the United States, generating annual sales in excess of $700 per square foot.

“We are excited to announce our branded retail store opening in the Somerset Collection, which marks our entrance into the Michigan marketplace,” said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. “As the leading destination in Michigan for luxury retail, we see tremendous opportunity to grow awareness of the True Religion brand.”

“The Somerset Collection marks our first store opening of 2009. With at least twenty total new branded stores targeted for 2009, we are well positioned to continue to expand our consumer direct business,” said Michael Buckley, president of True Religion Apparel, Inc. “As we move forward with our retail expansion plans, we will continue to seek locations that deliver the targeted levels of operating margin, customer traffic and overall fit with the True Religion brand.”

True Religion Apparel Inc

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