Celebrate lunar New Year with Levi's Chinese Forever T-shirts

23 Jan '09

1 min read

Chinese New Year is just around the corner. So for those who want to get into the real Chinese spirit must stop by Levi's to check out their latest CNY wear.

Diethelm Limited, the distributor of Levi's(R) jeans wear and apparel, has introduced Levi's(R) Chinese Forever collection to celebrate the Chinese New Year. These tees have been produced exclusively for the Thailand market by Levis.

In an exclusive interaction with Fibre2fashion.com Mr Goh Lian Corporate Affairs Levi Strauss Asia Pacific Division informed, “The unique Chinese character 'He' printed on each tee that symbolizes family unity while the dragon represents good fortune. In order to celebrate the year of the golden Ox in style, one can purchase Levi's Chinese Forever collection that comes in three colors, red, gold, and white. The THB690 is for females and THB790 is for males.”

The collection of T-shirts also embosses popular Chinese New Year greeting 'Xin Jia Yu-ei Xin Ni Huad Chai' as words of wishes for auspicious New Year.

Fibre2fashion News Desk - India

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