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American Express Skybox creates Memorable Moments at MBFW
27 Jan '09
5 min read
Extended Access
To round out their fashionable experiences and full VIP treatment during Fashion Week, Card members will have access to highly-coveted reservations at a selection of New York's most-buzzed about restaurants, providing additional entrée into the destinations and venues they love.
By Invitation Only
In addition to the Premium Access packages for Platinum Card and Gold Card members on sale today, By Invitation Only Mercedes-Benz Fashion Week packages, available exclusively for Platinum Card members, were offered earlier this month and sold out in one day. These packages provide full-day access to the Skybox on February 14 and 15, coordinated meet-and-greets with fashion industry insiders, a behind-the-scenes tour and hair and make-up touch-ups so Card members can perfect their own personal runway look.
“Mercedes-Benz Fashion Week would not be the same without the innovative encounters that American Express provides to Card members at the event,” said Fern Mallis, Senior Vice President of IMG Fashion. “Now more than ever, we appreciate American Express' unwavering support and commitment to raising the awareness of what it means to be a part of this dynamic industry.”
American Express will be unveiling surprise details about the Skybox activities and new events taking place at Mercedes-Benz Fashion Week in the days to come. To learn more about American Express' special access to the world of fashion and other entertainment offers, visit www.americanexpress.com/entertainment.
American Express Company is a leading global payments and travel company founded in 1850.
IMG Fashion, a division of international sports, entertainment and media company IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events includes Mercedes-Benz Fashion Weeks in New York and Miami.
To round out their fashionable experiences and full VIP treatment during Fashion Week, Card members will have access to highly-coveted reservations at a selection of New York's most-buzzed about restaurants, providing additional entrée into the destinations and venues they love.
By Invitation Only
In addition to the Premium Access packages for Platinum Card and Gold Card members on sale today, By Invitation Only Mercedes-Benz Fashion Week packages, available exclusively for Platinum Card members, were offered earlier this month and sold out in one day. These packages provide full-day access to the Skybox on February 14 and 15, coordinated meet-and-greets with fashion industry insiders, a behind-the-scenes tour and hair and make-up touch-ups so Card members can perfect their own personal runway look.
“Mercedes-Benz Fashion Week would not be the same without the innovative encounters that American Express provides to Card members at the event,” said Fern Mallis, Senior Vice President of IMG Fashion. “Now more than ever, we appreciate American Express' unwavering support and commitment to raising the awareness of what it means to be a part of this dynamic industry.”
American Express will be unveiling surprise details about the Skybox activities and new events taking place at Mercedes-Benz Fashion Week in the days to come. To learn more about American Express' special access to the world of fashion and other entertainment offers, visit www.americanexpress.com/entertainment.
American Express Company is a leading global payments and travel company founded in 1850.
IMG Fashion, a division of international sports, entertainment and media company IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events includes Mercedes-Benz Fashion Weeks in New York and Miami.
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