JAM (Tradefair for Denim) receives very positive response

05 Feb '09

4 min read

“The level of internationalism at the trade fair has risen considerably. We welcomed foreign visitors from The Netherlands, Belgium Bosnia, Poland, Austria and Switzerland at our stand. In the coming season we will exhibit at JAM and at Bread & Butter. For our purposes, the two trade fair concepts work together perfectly.” - Robert Theijssen, Sales Director Garcia

“It is too bad that the changes regarding Bread & Butter dominated the discussions at JAM. More time was spent speculating about the future than acknowledging the current and wellorganised trade fair. We were convinced by the concept of JAM right from the start and view it as the ideal platform to present our collection.” - Peter Kelzenberg, Managing Director Pioneer Jeans

“This was our first participation at JAM, and our expectations have been met to our fullest satisfaction. For us, the Sunday was the surprising highlight of the event.” - Andreas Körfer, Head of Wholesale Mustang

Jeans “Unfortunately, we are not happy with the result of our trade fair participation. The visitor frequency left a bit to be desired. We had expected better results, especially because of our stand location close to the main entrance. Having some other exhibitors from our market environment would have been good, as this could have surely activated more customers.” - Melanie Bruss, Marketing Coordinator Germany K-Swiss

JAM Cologne

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