Home / Knowledge / News / Fashion / Actress Hilary Duff to co-design Femme for DKNY Jeans
Actress Hilary Duff to co-design Femme for DKNY Jeans
06
Feb '09
Hilary Duff and DKNY Jeans announce their new design partnership and the launch of their collaborative apparel line, pairing an international superstar with a global fashion powerhouse.

Multi-platinum recording artist, actress and entrepreneur Hilary Duff is co-designing a collection of special pieces with DKNY Jeans brand called Femme for DKNY Jeans. The collection mixes rocker chic with a soft touch, featuring innovative ideas, unexpected details and multiple functions. Each piece is unique; each look makes a statement. The line will debut in fine department and specialty stores nationwide in August 2009, marking the debut of Hilary's new beauty and lifestyle brand, Femme.

"As a young adult, I've chosen to dedicate my interest in fashion and design to creating a sophisticated upstairs collection," said Hilary Duff. "I took time finding the right fashion house to collaborate with in a design partnership. I have always adored and worn DKNY Jeans, so it made perfect sense to reach out to them. We hit it off immediately, sharing a design vision offering something special for young women like me."

"Hilary Duff's influence with this particular demographic cannot be overstated. From film, TV, to fragrance, there's an ability to connect with her on so many levels," says Kevin Monogue, President of DKNY Jeans, "The design partnership has been effortless, as our sensibilities are perfectly aligned; she's edgy and still feminine, embraces individuality, and offers a bold, experimental way of interpreting trends. We are so excited about what is being developed for Femme. It has been, and continues to be, a dream collaboration."

The Femme for DKNY Jeans line takes its inspiration from Hilary's love of feminine elements like poppies, sequins, and shine, mixed with tougher vinyl, menswear fabrics and motorcycle details. Hard and soft, provocative and powerful. A key theme is versatility: sweater tunics with removable cowl scarves, tees with detachable and printed necklaces, charmeuse cozies that layer like scarves, skinny jeans with adjustable belt loops for thin or wide belts. Black denim is the foundation, with vinyl leggings, tissue weight tees and strappy dresses rounding out the Fall assortment. The retail price range for the collection is $39 for a tee to $129 for an outerwear piece.

DKNY Jeans will support the launch of Femme for DKNY Jeans with a comprehensive marketing campaign, reaching the consumer through all media touch points, including national print, outdoor and online advertising, experiential promotions, in-store events, movie, TV and tour integrations as well as a dedicated behind-the-scenes web series showcasing the design process.

Hilary Duff has two new films being set for release and has recently been tapped to star as Bonnie Parker in The Story of Bonnie and Clyde. Her new network primetime series is currently in development, her single Reach Out has just topped the European charts, she's writing for her new album which will be supported by another world tour and she's developing her third fragrance with Elizabeth Arden.

DKNY Jeans is a lifestyle denim brand which is owned and distributed through a license agreement with Liz Claiborne, LLC. DKNY Jeans designs and markets collections for men's, women's and juniors apparel and is available in the US, Canada and South America via wholesale channels.

DKNY Jeans


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Top executives
Textile industry

The foremost issue is bridging the skill gap

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search