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Fior designed to voice love's finest sentiments
Feb '09
Damas, the world renowned jeweler presents Fior's splendid jewellery collections inspired and designed for love.

This marvelous array of creations from the original 'floating diamonds' brand offers amazing options expressive of your 'heartfelt' emotions towards that special someone in your life, your close circle of loved ones or maybe even revel in bonhomie towards oneself. And you won't lack choice for sure!

Whether it's plump, sumptuous hearts almost bursting with affection or noveau art hearts sketched with flourish or a wonderfully expressive heart pendant pristinely inlaid with sparkling brilliants and a large diamond at its centre, or glamorous star motif creations, Fior's new collection of pendant chains and drop and stud earrings, exemplifies an endearing appeal that could prove simply irresistible.

“As one of our best selling and most popular brands, Fior presents one of the most beautiful and graceful array of jewels for women. They are distinguished by a special diamond setting technique and unique craftsmanship of outstanding excellence. Highly expressive, these float-ing diamond creations can be worn for all occasions and also form one of the finest gift op-tions of the season,” remarked Mr. Tawhid Abdullah, Managing Director, Damas Jewellery.

Fior's jewels celebrate the timeless magic of a stone dedicated to love - the diamond, which sparkles with an extraordinary intensity and natural brilliance in its creations. For unlike other diamond jewellery, the diamonds in a Fior creation are not held by prongs, channels and walls. And therein is the secret to its special sparkle: Fior uses a special setting method that exposes the entire diamond through a transparent material. This allows the precious stone to receive maximum exposure to light and also offers it exceptional strength that keeps the stones secure and perfect for everyday wear.

From the sheen of white gold and the eternal warmth of yellow gold to the blinding sparkle of exquisite handpicked diamonds, each of the materials that make up a Fior jewel is designed to voice love's finest sentiments such as purity, loyalty and eternal devotion.

Teaming for at-tention from Fior's stunning array is a twin-heart, 'his and hers' pendant where two hearts, one small and the other large feature on a 'stalk' of yellow gold. Richly encrusted with diamonds they epitomise a cozy twosome in the circle of life, as symbolised by the chain they swing on, (and whose message will surely not go unnoticed!) Or you could even opt for one opulent heart pendant to say, “You're the one for me.”

The other bewitching offering is a large expansive heart pendant whose transparent interior is richly dotted with diamond brilliants that openly declares the purity and riches of your heart. Or if you wish to proclaim the starry-eyed effect of love…simply opt for Fior's star motif pen-dant chain blending 18k white gold with diamonds or a pairof gorgeous star motif drop ear-rings swaying pure magic.

Discover Fior's emotive expressions of love this season, now available at all Damas boutiques in Dubai.


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