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Avery brings distressed patent leather patches to high-end jeans
Feb '09
Manufacturers of upscale jeans can now add an innovative form of brand distinction to their garments with new stylishly distressed patent leather patches from Avery Dennison.

The patches are available debossed, milled, hand-burnished, crinkled or hand-sanded to provide a distressed appearance. Graphics can be applied via several processes, including foil and inking options.

According to David Edens, Avery Dennison's global product manager for patches and specialty products, the new distressed patent leather patches were developed in response to market demand for creative ways to brand upscale jeans.

“There's been a move to high-end jeans, especially in the women's and juniors markets,”Edens reports, “and manufacturers are searching for ways to differentiate their brands. At the same time, patent leather has undergone a resurgence in recent years, which presented Avery Dennison with a unique product development opportunity. By processing patent leather in a variety of new ways, Avery Dennison now brings to market a fashionable line of distressed patent leather patches that complement the stylish denim of high-end jeans. It's a way for brands to more prominently distinguish their garments as premium products and enjoy higher margins.”

Edens adds that patches are available in a large variety of styles, leather materials, color variations, configurations and highlighting options. A few examples: One new product is constructed of milled patent leather, with foiled debossing and ink splatter. Another is stamped with purple dye and purple foil. Both are hand burnished to create the distressed effect.

The new stylishly distressed patent leather patches are available globally. Delivery time is generally four weeks from the receipt of an order. Finished patches from bulk production will be similar, but no two will be identical.

Avery Dennison

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