Interviews
Debut of Modern Elegance on Valentine's Day
13 Feb '09
3 min read
Self-made Orlando-based designers Norma Allen and Thuy Nguyen had always dreamed of making it big in the fashion industry. In a recent, fairytale-like turn of events, amidst the daily dose of negative news and worsening economy, Norma and Thuy found out they will soon realize their fantasy when their fashion label, Voccé Couture, debuts at Couture Fashion Week in New York City this Saturday.
Allen and Nguyen were among thousands of applicants - many of them already accomplished fashion icons - to submit designs for this year's Couture Fashion Week, which is one of many prominent events that will take place during the 2009 New York Fashion Week. After their distinctive collection, aptly named “Modern Elegance,” caught the eye of Couture Fashion Week producer Andres Aquino, Norma and Thuy were informed they were among 24 designers from around the world selected to showcase their fashions at the exclusive event.
“This is truly a dream come true,” says Nguyen, who was inspired by her mother, who is a seamstress originally from Vietnam. “It all still seems so unreal, but we are extremely excited for the opportunity to unleash our ideas and style at such a prominent industry event.”
Voccé Couture's collection will debut on Valentine's Day, Saturday, February 14, 2009 at the world-famous Waldorf-Astoria in New York City.
Despite the fact that they both have other full-time careers, Norma and Thuy have worked nearly every evening and weekend over the past three months to prepare the 12 evening wear designs that will make up their “Modern Elegance” collection at the couture event. They have also been meeting with seamstresses, fashion and design experts and business and communications consultants in order to fully prepare for the upcoming, and almost unimaginable, event.
Voccé Couture presents high-end designs for today's generation of young sophisticates and those entreating the ultimate, individually designed style. Voccé represents elegance and a highly refined style that is still in tune with contemporary fashion.
Their current collection captures timeless qualities like glamour and sophistication, but melds modern with traditional by including luxurious satin and silk fabrics and drawing from Asian and Latin themes while utilizing technology-inspired hand-sewn designs. Allen and Nguyen hope to grow their collection to 36 pieces by the spring or summer season.
“We really have an appreciation for couture fashion and the tradition that comes with it,” says Allen. “But at the same time, we want our designs to redefine style and show how creative couture can be.”
Allen and Nguyen were among thousands of applicants - many of them already accomplished fashion icons - to submit designs for this year's Couture Fashion Week, which is one of many prominent events that will take place during the 2009 New York Fashion Week. After their distinctive collection, aptly named “Modern Elegance,” caught the eye of Couture Fashion Week producer Andres Aquino, Norma and Thuy were informed they were among 24 designers from around the world selected to showcase their fashions at the exclusive event.
“This is truly a dream come true,” says Nguyen, who was inspired by her mother, who is a seamstress originally from Vietnam. “It all still seems so unreal, but we are extremely excited for the opportunity to unleash our ideas and style at such a prominent industry event.”
Voccé Couture's collection will debut on Valentine's Day, Saturday, February 14, 2009 at the world-famous Waldorf-Astoria in New York City.
Despite the fact that they both have other full-time careers, Norma and Thuy have worked nearly every evening and weekend over the past three months to prepare the 12 evening wear designs that will make up their “Modern Elegance” collection at the couture event. They have also been meeting with seamstresses, fashion and design experts and business and communications consultants in order to fully prepare for the upcoming, and almost unimaginable, event.
Voccé Couture presents high-end designs for today's generation of young sophisticates and those entreating the ultimate, individually designed style. Voccé represents elegance and a highly refined style that is still in tune with contemporary fashion.
Their current collection captures timeless qualities like glamour and sophistication, but melds modern with traditional by including luxurious satin and silk fabrics and drawing from Asian and Latin themes while utilizing technology-inspired hand-sewn designs. Allen and Nguyen hope to grow their collection to 36 pieces by the spring or summer season.
“We really have an appreciation for couture fashion and the tradition that comes with it,” says Allen. “But at the same time, we want our designs to redefine style and show how creative couture can be.”
Voccé Couture
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