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Mercedes-Benz selects Yigal Azrouel as seasons designer
Feb '09
Mercedes-Benz USA continues to support the fashion community through its "Mercedes-Benz Presents" program and has chosen Yigal Azrouel as this season's designer. Each Mercedes-Benz Fashion Week, a designer who demonstrates unparalleled talent, pace-setting style and the highest quality craftsmanship is chosen to be the "Mercedes-Benz Presents Designer."

The program was first initiated during Mercedes-Benz Fashion Week in Los Angeles in 2003 and continues to evolve in the tents and through future projects between the brands.

Mercedes-Benz supports and celebrates the chosen designer throughout the week through the sponsorship of their runway space, access to the VIP Star Lounge for hosting media receptions, and a charitable donation to a design educational program/school on behalf of the designer and the Mercedes-Benz Presents Designer program. Previous designers to receive this distinction include Badgley Mischka, Peter Som, Monique Lhuillier, Tracy Reese and most recently, Chado Ralph Rucci.

Mercedes-Benz recognizes Yigal Azrouel for his fresh, modern designs, meticulous attention to detail and appreciation of exquisite fabrics. Azrouel is best known as a self taught draping expert. His designs have been worn by celebrities including Natalie Portman, Anne Hathaway and Jessica Alba.

Yigal Azrouel has been an active member of the Council of Fashion Designers of America since his induction in 2004. He launched his first full menswear collection and capsule accessories collection in 2007, and continues to challenge his abilities as an artist, drawing inspiration from the art, culture and architecture of New York City. His collection is sold at the Yigal Azrouel flagship boutique in New York City's Meatpacking District and at exclusive retailers nationwide.

"I am honored to have been chosen by Mercedes-Benz as their Presents Designer," states Azrouel. "We share a commitment to unparalleled quality and innovative design."

Azrouel's Fall 2009 Collection promises to impress his audience with fresh design concepts and feminine silhouettes. The collection feels dark and romantic with hardened edges in leather and metal hardware. "Yigal Azrouel's vision is always refreshing to experience and he connects with a marketplace seeking vibrant style and unique design," says Lisa Holladay, Manager, Brand Experience Marketing for Mercedes-Benz USA.

"He joins a group of distinguished designers in our Mercedes-Benz Presents program that continues to support and celebrate great talent." Yigal Azrouel's Fall 2009 Collection will debut February 13th at 11:00 am at the Promenade at Mercedes-Benz Fashion Week in Bryant Park.

Mercedes-Benz USA

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