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Interesting at GDS: new labels with new trends

17 Feb '09
5 min read

Frankie's Garage
Bag label, Frankie's Garage, is currently celebrating a true comeback. Founded by their own admission in 1985 "in New York by a couple of cool dudes," it was born as a messenger bag. The initial spark was good for an article in the New York Vogue. Complemented by a record box, a wash bag and a sea bag, an entire collection was created.

The label had its true coming out as Andy Warhol himself orchestrated one of the bags in a photo session along with his then friend. The creators of Frankie's Garage separated in the late eighties, and the label disappeared from public until mid-2008. Now it has returned and presents, in addition to the vintage bags, many new styles. With the "700 billion dollar bag", women get a "personal bailout" license and are able to personally profit from the global money distribution.

L.A.M.B.
L.A.M.B. stands for "Love.Angel.Music.Baby" and is the fashion and footwear line of pop-punk diva and fashion icon Gwen Stefani. Gwen made her name as front woman in the band No Doubt. She founded her fashion label in the USA in 2003. As a designer she enjoys an exceptional reputation amongst glamorous female colleagues with their own brands: she actually designs her collections herself. And since 2007 there has also been a separate shoes line with matching footwear for each style. Gwen Stefani has style, exudes natural elegance and charm, has been a thrift store junkie since childhood and has long since designed her own clothes – whether for the stage or just daily life.

She does not aim to reinvent the wheel here or make claims to total uniqueness. Instead she merely presents herself. Gwen: “L.A.M.B. represents all things that I love. It's very much my style and how I like to put things together. A beautiful, timeless, crazy fun collection.” Her first professionally marketed fashion line came onto the market in Summer 2004 followed naturally by successful shoes. The shoes range grew until Summer 2007 when a complete line with styles for men, women and children developed. www.l-a-m-b.com

Luis Onofre
Luis Onofre's luxurious women's shoes are extremely feminine, elegant and sexy. The success story of this trained Portuguese designer began in 1993 when he received the “Better Design” prize from the Italian trade journal Ars Sutoria. Onofre worked, amongst others, for the Cacharel and Daniel Hechter fashion houses and in 1999 he founded his own shoe label. The line is now distributed throughout the world.

The Luis Onofre Winter 2009/2010 collection takes us back to times past, evoking the military boots of the Great War. With a dazzling array of colours and innovate finishing work. The designer's favourite colours include the natural tones, honey and brown. And especially grey… which, when coupled with innovative and exquisite finishes and aged leather, takes on an exclusive new aura in this collection, strengthening the vintage look. Luis Onofre also pays special attention to accessories, which certainly have not been forgotten here - strengthening the refined spirit of this one-of-a-kind collection.

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