• Linkdin

Successful 'back to basics'

21 Feb '09
4 min read

A POSITIVE OUTCOME FOR WHO'S NEXT'S URBAN AND STREETWEAR AREAS:
FAST and FACE's exhibitors, each gathering 200 and 50 brands, confess the trade show was a positive business experience and the opportunity to meet with quality buyers. Enthusiastic, optimistic and professional, the visitors, especially French ones, came looking for novelty so as to renew their offer. The market leaders confirmed their position as essential actors among retailers. Conversely, famous department stores as well as smaller boutiques showed a same interest for THE original item that will make all the difference to face competitors.

Buyers have also taken into account the new consuming patterns, such as sustainable development, when it is combined with a creative approach.

Last but not least, the eccentric space design around dream-like worlds, like the Hansel and Gretel fairy-tale, proved very popular. Visitors and exhibitors will keep a fond memory of the bathtubs filled with Haribo candy-strawberries, a snook cocked at the crisis!

WHO'S NEXT

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TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
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TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
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