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TNF retail campaign surges ahead with store openings
Mar '09
The North Face announced a surging momentum in the brand's European retail strategy. Closely following the late January opening of a flagship store in Glasgow, Scotland, The North Face presents two new retail proposals: one in Frankfurt, Germany opened on February 26 and one in Bristol, UK opening on March 5 (today).

Located within the upscale Zeilforum shopping centre designed by the famous architect Massimiliano Fuksas, in the bustling PalaisQuartier of downtown Frankfurt, the new The North Face store offers customers 327 square meters of an unrivalled shopping experience. Designed to personify the brand and celebrate its outdoor exploration heritage, the Frankfurt store presents the same authentic atmosphere found in The North Face retail stores worldwide including London, Amsterdam, Munich, Milan, San Francisco and Beijing to name a few.

In the city of Bristol in the United Kingdom, the upcoming The North Face retail store is nestled within the award-winning Cabot Circus development, which opened to great fanfare in September 2008. The development boasts a cutting-edge, sustainable design and is already proving to be a very popular addition to Bristol's city centre.

The 235-square meter The North Face store will open its doors to an eager public later this week. “As a gateway to the outdoors for the south west of England and south Wales,” commented Francesca Pozzi, Retail Director of The North Face EMEA (Europe, Middle East and Africa), “it was logical to have a store in Bristol where outdoor enthusiasts have so many opportunities for fun and serious training.”

“Retail development is a major growth driver for The North Face and an important strategic initiative in 2009” explains Patrik Frisk, VP and general manager of The North Face EMEA. “Our retail stores not only create a platform for a successful showcase of the brand, but also offer our customers an authentic outdoor shopping experience.”

The North Face, a division of VF Outdoor, Inc., was founded in 1968.

The North Face

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