Home / Knowledge / News / Fashion / Xtep 2009 Autumn Sales Fair features latest style & trends
Xtep 2009 Autumn Sales Fair features latest style & trends
Mar '09
Organized by Xtep International Holdings Limited, the 2009 Autumn Sales Fair (“Sales Fair”) was concluded last month with about 3,300 nationwide distributors attended. Despite a relatively large base of sales order revenue recorded in 2008 due to a higher sales order driven by 2008 Beijing Olympics zeal, a 10% increase in terms of revenue in new orders was achieved at this Sales Fair over the same event of last year, marking the rapid growth of China's fashion sportswear industry. Revenue in new orders for the first three quarters grew by 23% as compared to the same period of previous year.

At this Sales Fair, the Group has also entered into partnership with leading broadcasting channels and organizers of major sports events in the PRC, enhancing Xtep's brand image nationwide and maximizing the effectiveness of its multi-faceted marketing strategies that combine sports marketing and entertainment marketing.

In 2009, Xtep will work closely with Anhui TV, Hunan TV and CCTV Sports Channel by placing advertisements and sponsoring numerous well-received programmes in these popular channels. As the sole sports product partner for the 11th National Games of China in October this year, Xtep will not only give its full support for this notable sporting event in China, but also sponsor the delegations from Hunan, Jiangsu and Shandong provinces and the People's Liberation Army.

Taking place at Xiamen International Conference and Exhibition Center from 20 to 23 February, the Sales Fair showcased the latest 2009 autumn collections of Xtep and Disney Sport brands. A fashion parade under the theme “Magic Box” marked the opening of the 4-day Sales Fair, spotlighting Xtep's stylish products and casting a magic spell and charm to every attendee. Xtep's image and brand representatives Nicholas Tse, Jolin Tsai, Wilber Pan and Charlene Choi also performed at the event, bringing the atmosphere to its climax.

Xtep's new collections are presented in thematic series with unique style, namely “Tennis Series”, “Colourful Football Series”, “City Forest Series” and “Integrated Training Series”. Both Xtep and Disney Sport's new collections features bright and fabulous colour hues, parading a touch of youthful vigor and sports chic.

In addition, Xtep had organised an investor tour with an aim of further enhancing the understanding of the retail operation and business of Xtep. Led by Mr Ding Shipo, Chairman and Chief Executive Officer and Mr Terry Ho, Chief Financial Officer, analysts attended the Sales Fair and visited Xtep Flagship Store at Zhong Shan Lu, Xiamen.

Xtep International Holdings Limited

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search