10 years in business of fashion, making brand India proud, FDCI

12 Mar '09

5 min read

Wills Lifestyle India Fashion Week, India's leading business of fashion event, announced a powerful list of 13 commercial partners and 103 participating designers who would bring business and fashion on a common platform. The designers comprise of established and emerging names from across the country who would market Indian Fashion to domestic and international buyers, fashion enthusiasts, media and other industry stakeholders.

Through each event, WIFW continues to set new standards and help its members achieve global benchmarks. WIFW AW 2009 is represented by some of the best and the most sought after designers. Over 24 designers would be showcasing their collections at WIFW for the first time.

The prestigious brands associating with Wills Lifestyle India Fashion Week, Autumn/Winter 2009, from 18-23 March, 2009 are:

• Wills Lifestyle – Title Sponsor
• Fiama Di Wills – Associate Sponsor
• Chivas – Fashion Partner
• Hewlett Packard – Major Partner
• Audi – Official Car
• Kingfisher – Good Times Partner
• Power Plate – Fitness Partner
• NDTV Good Times - Broadcast Partner
• Yahoo – Online Partner
• Elle –Magazine Partner
• Big FM - Radio Partner
• Intercontinental Eros - Hotel Partner
• Fedex – Logistics Partner

Welcoming the Sponsor and Partners for WIFW 2009, Sunil Sethi, President, FDCI said, "It is with pride, FDCI can say that 10 years into the business of fashion has established Wills Lifestyle India Fashion Week as the most sought after trade event for the fashion design industry. The Indian fashion industry has seen a dramatic growth and with India being in fashion, everybody wants a piece of it! FDCI has taken the Indian Fashion industry to touch new heights globally and made it a national pride. WIFW, without doubt, is not only India's premier fashion event but Asia's largest. Adding another feather to our cap is the recognition we have received from the Fashion Design Promotion Council (FDPC).”

The list of participating designers at the forthcoming event was announced. With 34 shows and 103 designers on the schedule, Wills Lifestyle India Fashion Week brings before the Indian and International clientele five action-packed days of absolute fashion and serious business. The designers will be showcasing their collections under three new categories introduced earlier – Contemporary, Synthesis/ Heritage and Creator. The sixth day is dedicated to a designer-buyer B2B dialogue.

In addition, FDCI in association with FDPC will shine the spotlight on young budding talent at a special showing in between designer show schedules.

Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing Business Division, said, “Wills Lifestyle India Fashion Week has been scaling new heights edition after edition and I compliment all stakeholders in making this the country's most prestigious event. There is great synergy in the association of our premium lifestyle brands Wills Lifestyle & Fiama Di Wills with the event and we look forward to further strengthening the strong and deep–rooted partnership that we have established with the fashion fraternity.”

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