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'American Prep & Safari' – spring/summer themes for woman
Mar '09
Allen Solly announced the launch of its Spring Summer '09 collection for Women.

Allen Solly SS09 Womenswear Collection brings to you a contemporary look with elements of femininity and a fashion forward visage with a philosophy to excite and inspire.

The first collection's theme "American Prep" is all about the 70's influence filtered through where a preppy sports style is also apparent. This collection brightens up the city scape with a color palette of red, white and yellow and also Allen Solly's traditional tailored neutrals are energised with bold pop brights to create a fun, playful yet chic look.

The second collection's theme "Safari" - As boundaries blur between the urban and rural environment, devolution emerges. Safari reclaims the city. Allen Solly re-evaluate what's important and embrace the power of nature.

The collection's Prints are inspired from modern tribal motifs and our colors are a palette of weather washed brights used with environmental bases of stone and sky and olive.

With these Allen Solly launches the Casual Collection for Women in addition to the classic formal range.

Allen Solly

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