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Alan Friedman to do a new project with La Vie Group
Mar '09
The La Vie Group announced that it has signed an agreement with style icon and award winning Beverly Hills jewelry designer Alan Friedman to lead design and direction for “Alan Friedman International,” a new project in association with The La Vie Group of Companies.

“Alan Friedman brings enormous talent, energy, visibility and creative edge to our group,” said Lo Huang, Super Bell CEO and La Vie Premium spokesperson. “I have always admired Alan's progressive fashion sense and the innovative design techniques used to build his diamond and jewelry collections.

We welcome the 'Jeweler to the Stars' to our group and we look forward to working together to develop this unique brand which we will assertively market to consumers and distribute through our retail partners in time for the upcoming holiday season.”

The La Vie Group of Companies is an expanding jewelry industry coalition of leading manufacturers, distributors, prestigious designers and globally recognized consumer brands.

“I am thrilled to work with The La Vie team on this project. The synergy is fantastic!” said Alan Friedman, president of Alan Friedman Beverly Hills. “Lo Huang is a visionary and vibrant force in our industry. He has collected a team with diverse strengths and experience. I am grateful for the opportunity to take the designs and ideas that I've developed throughout my career and create new treasures that a much wider audience can now enjoy,” he added.

Both parties are represented by Jewelry Brands, a Beverly Hills based consulting firm.

La Vie Premium and The La Vie Group of Companies will preview the Alan Friedman International collections to the trade in North America at the JCK International Jewelry Show in Las Vegas May 30-June 2, Level 1, Booth 45001. The La Vie Collection's launch will be in the new Premier Pavilion, September 23-27, at the Hong Kong Jewellery and Watch Show.

Alan Friedman

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