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New partners for Poshé
Mar '09
Almell Products Ltd, makers of the award-winning nail care line Poshé, announces the acquisition of the corporate assets by Poshé USA, LLC. Poshé was launched in 1995 by Almell Products for beauty professionals interested in giving clients strong, healthy, beautiful nails and has gained much popularity since then from professionals and consumers.

This philosophy is still true today and Poshé's mission continues to be providing healthy solutions to issues concerning hands and feet without using harmful ingredients. “Our focus is primarily professional products but we are gaining popularity with consumers – they want meaningful products that address specific issues too,” says Ms. Lynn Beaurline, CEO and President.

Poshé's USA, LLC new partners consist of Lynn Beaurline, Joseph Birlin, Rich Banholzer and Al Barrenechea. Each partner brings something unique to the company along with many years of experience in all different fields.

Poshé's commitment has always been to the professionals and consumers who are concerned about using products containing Formaldehyde, Toluene and Phthalates. The brand has even committed to using shipping materials that are environmentally friendly by working with APC Wind, cartons made with wind energy.

“We have a new team heading up this flourishing nail and hand care brand and we are excited to bring Poshé to another level,” says Ms. Beaurline. “There are a lot of great things happening at Poshé which include launching new products as early as Cosmoprof.”


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