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Mathew Avedon as new face of John Lewis menswear
31 Mar '09
4 min read
§ Grooming: He doesn't spend hours on grooming even though he does take pride in his appearance. Unlike the metrosexual spending time and money on expensive beauty regimes is not important to him.
Jeremy Baker, Trend Expert at London Metropolitan University adds: '”The economic crisis has provoked a rapid change in the man of our ideals, the machosexual has been forced to emerge as we experience the most demanding world that we have known for decades. The machosexual is forced to make his stamp on the world – not to disappear in the economic landslide.”
“The Machosexual has a desire to be the pioneer of change, to lead everyone out of the current economic mess. The credit crunch has left the metrosexual lost and afraid. To the machosexual, our brutal conditions are a chance for his leadership to assert itself”.
Jeremy Baker, Trend Expert at London Metropolitan University adds: '”The economic crisis has provoked a rapid change in the man of our ideals, the machosexual has been forced to emerge as we experience the most demanding world that we have known for decades. The machosexual is forced to make his stamp on the world – not to disappear in the economic landslide.”
“The Machosexual has a desire to be the pioneer of change, to lead everyone out of the current economic mess. The credit crunch has left the metrosexual lost and afraid. To the machosexual, our brutal conditions are a chance for his leadership to assert itself”.
John Lewis
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