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JCP reusable shopping bag adds green thinking to your lifestyle
Apr '09
Blending its emphasis on style with its concern for the environment, JCPenney partnered with several major design schools to fashion its latest series of reusable shopping bags, which arrive in stores April 8. From 58 entries, three stand-out winners from the Fashion Institute of Design and Merchandising in California, Savannah College of Art and Design and the University of Cincinnati were selected by a committee of JCPenney judges.

The limited edition bags, featuring the designers' signatures on the bottom, will be exclusively displayed and sold in more than 600 JCPenney stores. JCPenney's original “Green Grass” reusable bag will continue to be sold in all stores, and beginning April 8, JCP Rewards Members will earn 50 bonus points with their first purchase of any reusable bag.

The winning students also each received a $1,000 JCPenney gift card and a trip to the JCPenney Home Office in Plano, Texas, where they met with executives and Associates and were recognized during a Company-wide rally.

Jocelyn Goode of Oakland, Calif., graduated from The Fashion Institute of Design and Merchandising in March. Featuring a fun, fresh wildflower design, her colorful bag mixes style, function and responsibility. Said Jocelyn: “I hope my bag inspires others to find creative ways to re-use what they have.”

Emily Taylor, a senior at the University of Cincinnati College of Design, Architecture, Art and Planning, is a native of Cincinnati and expects to graduate in June with a degree in graphic design. “My design embodies what the green shopping experience is about,” she says. Her clever take on a recycling symbol for shoppers illustrates that the Company recycles more than 160 million hangers each year.

Ethan Waterman, whose hometown is Atlanta, majored in graphic design and graduated from Savannah College of Art and Design in March. Ethan's simple, fashionable design showcases an overlapping green leaf motif. “I designed my bag to encourage and motivate others to incorporate green thinking into their lifestyle,” Ethan said.

“This contest gave the students an opportunity to showcase their creative talent, and the three winning designs were exceptional among the many outstanding entries we received,” said Mike Boylson, chief marketing officer of JCPenney. “Our customers are concerned about the environment and looking for ways to easily integrate green living into their everyday lifestyle. By incorporating great design, we're offering them an eco-friendly bag they'll be proud to use time and again.”

Simply Green is an exclusive-to-JCPenney designation that assists customers in making environmentally conscious purchases. JCPenney private brand merchandise with this designation is identified as Organic, Renewable, Recycled or Reduced (produced in a manner that reduces environmental impact.) The 100 percent cotton bags, which retail for $1.99, help protect the environment by reducing the reliance on and use of plastic bags, keeping them out of landfills.

With proceeds benefiting the JCPenney Afterschool Fund, the bags support JCPenney's comprehensive corporate social responsibility program, JCPenney C.A.R.E.S., which integrates the Company's efforts to achieve positive impacts in the areas of Community, Associates, Responsible Sourcing, Environment and Sustainable Products.

J. C. Penney Company Inc

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