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USP, Mondrian & Library collections reflect passion and style
Apr '09
Westside unveiled its exclusive designer prêt, at the Lakme Fashion Week Fall Winter 2009 at the Hyatt, Mumbai. Internationally acclaimed designers Wendell Rodricks and Narendra Kumar along with Manish Gupta showcased an exquisite Designer Prêt collection that will be available exclusively at Westside during the summer season.

Commenting on the Designer Prêt collection, Ms. Simone Tata, Chairman Emeritus, Trent said, “In our endevour to provide garments that represent latest fashion trends. Wendell Rodricks, Narendra Kumar and Emerging Designer Manish Gupta have put together the designer prêt collection this season. This collection which reflects the passion, style & panache of these designers is available only at Westside at affordable prices”

Wendell Rodricks' collection is called The Mondrian Minimalist. That as early as 1917, Piet Mondrian had the vision to do geometric abstraction fascinated Wendell. Yves Saint Laurent famously did a collection dedicated to him in the 1960s. YSL passed away last year and Wendell's collection is a fitting homage to them both - but in his own Indian Minimalist style.

Where Saint Laurent went for colour as is in Mondrian's paintings, Wendell has distilled it even further. It's purer and sleeker. The collection is stark - only the 3 primary colours are used other than black & white. Wendell's collection includes dresses, knitwear, leggings, fitted pants, flowing A-lines.

Moving forward from the previous season, Narendra Kumar continues to design a collection for the discerning working woman along with a range of well crafted evening wear. Inspired by the modern working women, the corporate wear line is called 'The Library' and is designed for women in the workplace.

The look is sleek, slim, sharply tailored and the silhouettes are narrow. The overriding theme is more reality rather than fantasy-based. His collection includes formal shirts, dresses, evening wear, blouses, skirts and trousers. The colours used by him are summary and fresh - a change from the strictly formal attire - he has used checks and stripes and colours like grey, beige, white and pastels.

Promising emerging designer, Manish Gupta has been selected by Westside from the previous season of Lakme Fashion Week aspart of the Designer Development Programme. His collection, for those with an eye for detail, is inspired by architectural structure. The USP of Manish's collections is the three dimensional embroideries and textures done using varied materials and techniques such as tucks, pleats, satin ribbons, cotton tape, dori embroidery and sequins.

The Westside collection for the forthcoming Lakme Fashion Week is a very clean and classic line comprising of dresses and tunics that can be teamed with leggings. Silhouettes have a very global appeal with an Indian sensibility which is reflected in embroideries, done in a very modern way. Coral, ivory and blacks blended together forms a great colour story for the collection.

The Designer Prêt is created to offer the discerning Westside customer a collection that truly matches their taste and is available at unbelievable prices.' It brings designer wear closer to our customers. This association will allow young designers like Manish Gupta to not just showcase their creativity but also learn the business of fashion.

Westside continues to partner with LFW to sponsor the 'Emerging Designers' category this season.


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