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girlznight aims to change salon industry with launch of 3D Colour
Apr '09
Glasgow hair and beauty salon girlznight aims to change the salon industry with the launch of 3D Colour, a revolutionary new concept in hair colour. 3D Colour mimics the hairs natural colours and utilises up to 9 shades, creating an individually tailored colour experience for each client, with preplanning ensuring the majority of 3D Colour appointments are under 2 hours.

Creative Director Karen McDougall, 42, explains the concept behind girlznight: "We want to restore faith in the salon industry, by bringing back the key values of client care and professionalism, which we feel have slipped over the years. Every aspect of our service is aimed at protecting the well being of our clients and ensuring they have an enjoyable, stress free visit to the salon and leave with the wow factor every time."

Key to girlznight's service is a preplanned 3D colour plan, which is based on a ten minute, personal consultation prior to appointment.

"Our consultation service takes the element of chance out of a visit to the salon. Every aspect of a client's appointment is pre-planned, from the design and style, to the colour itself."

"The consultation involves a series of questions relating to style and colour choices, a skin test for allergies and the taking of several strands of hair as test samples. Between the consultation and appointment colour is applied to the strands, allowing the client to see the results prior to final commitment."

This may sound simple enough, but Karen explains that salons which do not offer a skin test are not only putting their client's health at risk, but could be taking the law into their own hands.

"3D colour mimics the hairs natural colours. This technique ensures that your colour remains natural and, most importantly to us at girlznight, in optimum condition."

"Legally, all salons are required to skin test for allergies at least 48 hours prior to using colour on the scalp. Sadly the majority are ignoring this requirement and risking the well being of their clients."

With their 3D colour service, girlznight are also aiming to drag colour techniques into the 21st Century and dedicated appointments ensure that, despite the increased level of service, clients are actually likely to spend less time in the salon.

"3D colour mimics the hairs natural colours. This technique ensures that your colour remains natural and, most importantly to us at girlznight, in optimum condition."

"We have moved away from the dated T-bar, half head and full head methods that have been used for over twenty years and often utilise between 5 and 9 colours in the hair. Our gloss varnish shades allow us to create multi-dimensional blondes, brunettes, and redheads, delivering a more natural look and lower maintenance, even in blondes."

"In today's busy world we know how valuable a client's time is and an important part of our service is our dedicated appointment system, which ensures that each stylist will only attend to one client at a time. Together with the pre-planning, this ensures that the maximum appointment time for a 3D colour transformation is 2 hours."

"We want everyone who walks through our door to feel that they have received the best possible service and advice from experienced professionals, and to leave our salon not only looking, but feeling fantastic."


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