Home / Knowledge / News / Fashion / Demand for sandals soars while summer approaches, Fitness Footwear
Demand for sandals soars while summer approaches, Fitness Footwear
Apr '09
Fitness Footwear, an online retailer based in Woolmer Green, Hertfordshire are proud to offer the widest choice of sports and outdoor shoes on the world wide web, but when it comes to the warm spring and summer months, their website becomes flooded with shoppers looking for the latest styles of the biggest sandal brands.

In 2008, Fit Flop were the biggest selling sandals for Fitness Footwear as the innovative flip flop's rising acclaim married with the retailer's association with sports and outdoor pursuits allowed them to ship record numbers of the flip flop with the gym built in.

Fit Flops are marketed as the summer flip flop that gives you a work out while you walk. Targeted towards women wither neither the time nor money to attend gym classes in order to stay in shape, Fit Flops are designed to work the muscles in the legs and buttocks harder during every day activities, resulting in slimmer legs and a smaller bum. So it's no wonder that nearly every woman world wide wants a pair.

To cater for their loyal customer base of outdoor enthusiasts, which include large numbers of the British walking communities, Fitness Footwear was keen to provide a wide range of suitable walking sandals from many of the biggest walking boot brands. As a one stop shop for walkers to buy the best walking boots on the market, Fitness Footwear was the perfect retailer to promote this new product to a community of traditional trekkers who for the most part were resolute in wearing nothing but the classic styles of brown hiking boots pioneered by Chris Brasher in the 1970s. Since then, Fitness Footwear offers an unsurpassed selection of walking sandals, including a number of water sport sandals to cater for all of their customers.

However, in recent years, Fitness Footwear has expanded into the realms of functional and fashionable footwear by stocking a massive range of best selling Birkenstock sandal styles, the most popular of which is the Birkenstock Arizona, closely followed by the Birkenstock Madrid which is a preferred ladies choice of summer sandal. Meanwhile for casual of smart evening attire, the Birkenstock Gizeh has been a very popular choice. However, the Birkenstock Arizona remains the best selling Birkenstock sandal because of its universal appeal to men and women of all ages.

Following this success in fashionable footwear, Fitness Footwear was keen to expand the ranges of their existing brands by offering all manner of lifestyle shoes while bringing exclusive fashion labels such as EMU boots and Crocs shoes on board. As a result, Crocs were quick to overtake Birkenstock as the biggest selling summer brand.

While Birkenstocks have shown an all-year-round appeal, Crocs shoes are a seasonal brand. Since the unveiling of the first Croc shoe at the November 2002 Ft. Lauderdale Boat Show, Crocs shoes have been a massive hit with all manner of men, women and children. Crocs have a broad appeal to a widerange of Fitness Footwear's customers who appreciate the soft, lightweight and comfortable clog style of the shoes as well as their vibrant colours and multi-purpose designs which make them suitable for all aspects of summer from relaxing on the beach to a number of wet outdoor activities. For many children, Crocs are the perfect wet play shoes for summer.

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search