Home / Knowledge / News / Fashion / Levi's Curves style for women
Levi's Curves style for women
Apr '09
Girls with curves, the Levi's Red Tab collection has something new for you. Curves, as the name suggests, has been specially designed for girls who love their shapely forms, offering jeans and tops that celebrate their curvy silhouettes and the Levi's brand youthful confident style.

The low-rise jeans come with a new round-top block that fits snuggly on the butt and hips. Whether it's the slim, straight or bootcut, the jean follows the shape of the body and delivers an understated sexiness, while living up to the brand's leadership in fit and comfort.

Available in both stretch and non-stretch versions, the mid to dark finishes for this collection range from the subtle worn-in look to broken-in washes inspired by 'vintage finishing'. Against the washes, the mix of bold and fine stitching in shades of orange and yellow jumps out as an interesting detailing contrast.

When paired with tees or jerseys from the Levi's Red Tab collection, the girls will have every reason to look good while celebrating their gorgeous curves.

Curves – The Campaign
The Curves range will be supported by an in-store retail campaign that celebrates its launch. Developed by advertising agency OgilvyOne, the campaign takes a straightforward approach to delivering the look and feel of the range.

The concept name 'Curves' has been created in free-form font as a reflection of the beauty of curves; while the successful photographer duo Chuan Do and Frey were tasked to shoot this campaign. The final shots of the talent effortlessly displays her curvy form - true to the message of the campaign and the capability of the collection.

The Levi's Curves collection, along with the Levi's Red Tab Spring/Summer 2009 line, is now available in all Levi's Stores.

Levi Strauss & Co.

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Top executives
Textile industry

It will take some time for the people to change their buying choices

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urmil Arya

Sushila International, a well established textile organisation established ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search