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adidas launches the Official Merchandise for Delhi Daredevils
April 08, 2009 (India)

adidas, the leading sports brand inaugurates another exhilarating season of the Indian Premier League with the launch of its new, fiery red and electric blue fan range for the Delhi Daredevils. Die hard fans can now unleash the devil within, just like their cricketing heroes, Virender Sehwag, Gautam Gambhir and Glenn McGrath with this exciting new range and be a part of the fiercest and most explosive team in the league.

Andreas Gellner, Managing Director, adidas India said, “We welcome another thrilling season of the Indian Premier League, and proudly announce the launch of our new fan range for the Delhi Daredevils. The range has been designed keeping in mind a cricket crazy city like Delhi and offers an array of exciting apparel and accessories, bound to captivate our consumers.”

The Delhi Daredevils Official Licensed Product Range will provide fans access to a combination of performance fabrics enthused with ClimaCool technology, open mesh and ventilation channels which is bound to keep their favourite team cool on and off the pitch.

The new range comprises of match jerseys for men, women and kids along with funky graphic tees and accessories. The collection is available at select adidas stores across India.
 
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