Home / Knowledge / News / Fashion / Onebox to create live runway series
Onebox to create live runway series
09
Apr '09
From June 2-4, Las Vegas' Mandalay Bay Convention Center will be transformed into “The Runway on 7th Avenue” as Licensing International Expo 2009 partners with Onebox Productions, a top industry fashion show production company, to create the show's first ever series of live fashion performances.

From t-shirts and sneakers to contemporary sportswear and high street fashion, apparel licensing continues to be a tremendous area of brand diversity and growth for countless exhibitors at the premier marketplace for the $191 billion global licensing industry.

Produced by Onebox Productions, the three daily runway shows allow various exhibitors the opportunity to highlight their diverse apparel and accessories offerings, while creating an engaging, interactive experience for retailers and manufacturers.

The runway shows will take place within the 7th Avenue Fashion Pavilion, an area on the show floor dedicated to fashion and apparel. Exhibitors in this area include Beverly Hills Polo Club International LLC, Crew Only Clothing Company, Monnalisa SPA, Skin Industries and Sonia Dixon.

The shows will run daily at 10 a.m., 12 p.m. and 2 p.m. The midday show will be a fully sponsored show from one exhibitor while the others will feature a collection of exhibitors from the worlds of fashion, entertainment, sports, lifestyle and beyond. Space and sponsorship opportunities are extremely limited.

“With annual global sales expected to top $40 billion this year, demand for licensed apparel has never been stronger. Whether its branded merchandise tied to Hollywood's hottest titles or a comprehensive direct-to-retail collection from a major sports franchise, consumers continue to take comfort in familiar celebrities, products and properties,” noted Georgiann Decenzo, Advanstar Communications Executive Vice President.

“Each year, thousands of attendees come to Licensing International Expo looking to discover 'What's Next,' and the addition of the runway performances is only one of a number of offerings to be introduced this June as a means of making that experience even richer.”

Licensing International Expo 2009


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search