Essential Looks 111 Edition: Part 1 presents four fashion moods

10 Apr '09

6 min read

Speaking on Essential Looks Mr. Murali Sundar, Country Manager - Schwarzkopf Professional India says,” I'm excited about the 111 Edition: Part 1 Collection because it's populated by wearable and beautiful shapes and tones that have great commercial application. Essential Looks is our enduring commitment to placing fashion driven skills directly into the hands of hair professionals around the world. This collection is set to ensure Schwarzkopf Professional's 111th year will be our best yet.”

Essential Looks 111 Edition: Part 1 Collection is presented in four fashion moods: Glamazon, Sunday Best, 80's dance, Rounded form.

Glamazon – Exotic and confident, cool gets hot with this smouldering trend direction. Blending the sophisticated sexiness of the 70s with a safari vibe, these looks are about high-octane glamour and statuesque beauty, both on men and women. The look is driven by the season's trends for safari tones and styles, tribal adornments and Bianca Jagger in her Studio 54 heyday. In keeping with the 70s influence, hairstyles have length and movement to maximise the impact of swaying to a sultry disco beat. Overall, hair is glossy but touchable, ignited by the lure of sun-warmed tones. Our Glamazons know how to set a room on fire. Channelling the likes of Iman and Jerry Hall, they're a luscious and luxurious addition to the tribal jet set.

Sunday Best – Well bred yet experimental, ladylike dressing is given a rebellious edge this season with unconventional pairings such as off-kilter frills, clashing prints and colours, and roughened prom dresses. Here, a dressing-up approach also applies to the hair, with oversized bows, netting and ribbon making up-dos look prettily offbeat. Elsewhere, unexpected colours are placed amidst quirky cuts, while the debutante vibe makes itself known with pampered condition and shine. Anything and everything goes with this quirky look which is part aristocrat and part rebel. Naughty and nice.

80s Dance – Dancemania is coming to town this season, with hair and fashion guaranteed to work up a sweat. Lycra, sporty layering and lots of neon herald an 80s revival, while luxe workout-inspired clothing such as crystal-studded joggers, grown-up leotards and sweat shirting teamed with sheer dresses present a contemporary take on exercise that's feminine and beautiful. Hair has natural movement, with tousled styles and kinetic cuts that team asymmetry with pops of vibrant colour. Athletic yet feminine, this look is all about youthful exuberance.

Rounded Form – A softening of previous geometric trends, this season's minimalist silhouette has become more natural and feminine. Inspired by futuristic and architectural styling, a more rounded shape emerges with experimental placements of drape and volume, and body-morphing garments. In hair, this translates into styles that hug the head and neck, curving playfully into napes and nooks. Rounded edges and bold tones are finished with lustre and gloss for a futuristic feel. Modern minimalism meets the new natural.

All these looks were given to the Femina Miss India contestants and to 6 of Mumbai's up and coming models who walked the ramp as part of the grand finale to a glamorous evening. On the whole the event was a grand success and the stylists and fashionistas in the audience were richer from the experience.

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