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Teens for Jeans shows heart & spirit of Aero brand
15
Apr '09
Teens across North America collected over 200,000 pairs of gently-worn jeans for DoSomething.org and Aéropostale's Teens for Jeans program tied to Participant Media's social action campaign for THE SOLOIST. The initiative was launched on January 26th and encouraged teenagers to collect and donate jeans to their local Aéropostale stores.

The employees of the Aéropostale store located in the Mall at Turtle Creek in Jonesboro, Arkansas did an exceptional job in rallying their community and won a private screening of THE SOLOIST. The film opens in theaters April 24.

Jim Berk, Participant Media CEO said, "With 1 in 3 homeless people under the age of 18, teaming with Aéropostale and DoSomething.org Teens for Jeans was an excellent way to engage young people in our social action campaign for THE SOLOIST."

Do Something CEO Nancy Lublin, said, “200,000 teenagers have a new pair of jeans now because other teens felt compelled to get involved.”

“By partnering with our customers, Do Something and local communities we were able to shed light on a serious issue and help homeless teens,” says Scott Birnbaum, SVP of Marketing at Aéropostale. “Teens for Jeans really shows the heart and spirit of the Aero brand.”

"We are so excited to be a part of Teens for Jeans. It was great to see the community come out in support of the cause and help us raise awareness on teen homelessness,” says the manager of the Aéropostale store at the Mall at Turtle Creek. “We couldn't have done it without our customers' help."

Do Something Inc


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