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Debut of Vision Street Wear brand just in time for back to school
Apr '09
Collective Licensing International (CLI) announced their launch of the Vision Street Wear brand just in time for Back to School. CLI along with Vision Street Wear licensee, Intersport North America (INA), have developed a line of exclusive styles that will debut at Finish Line in August 2009.

Founded in 1976, Vision Street Wear is recognized as one of the original and most authentic street wear brands to emerge from the skateboarding fashion explosion of the early 90's. Vision Street Wear not only has deep connections to the skateboarding industry, but also strong ties to fashion, music and youth cultures. Celebrating three decades as a pioneer of street wear culture, Vision Street Wear will present its eagerly anticipated Back To School footwear collection containing modern street wear designs and legendary silhouettes from the historical archives.

“Finish Line is always looking for fresh and innovative brands that will resonate with our customers, and once we saw the direction and design that INA and CLI put together, we wanted to act upon it in a big way,” said Sam Sato, Executive Vice President and Chief Merchandise Officer at Finish Line.

INA signed a licensing agreement with CLI in August 2008 for the Vision Street Wear brand covering the North, Central and South America territories. “Clearly we are thrilled to have such a fine retailer as Finish Line on board. We are equally excited about the reception from the independent sneaker boutiques and fashion retailers within the rest of our territory,” said Jonathan Carter, VP Footwear for INA.

CLI, owner of Vision Street Wear worldwide, worked in tandem with INA on the direction and scope of the product launch. “Working closely with our licensees like this insures that we have the very best product representing the true essence of the brand,” said Bruce Pettet, President and CEO of Collective Licensing International. “Furthermore, we will craft a powerful, directed marketing program that supports our partners' goals and stokes our consumers' passion for Vision.”

Collective Licensing International, a unit of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of the Airwalk, Vision Street Wear, Sims, Lamar and LTD, World Snowboarding Championships, Sugarboards, Carve, genetic, Dukes, Rage, Ultra-Wheels, Hind, Spot Bilt and Skate Attack brands. Collective Licensing International is based in Englewood, Colorado.

INA is a subsidiary of The Forzani Group Ltd., with offices in Calgary and Toronto. The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source and Athletes World.

Collective Licensing International

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