Interviews
News Flash
Payless offers Zoe & Zac - fresh green fashion
15 Apr '09
5 min read
Payless Gives to Benefit the Planet - 100,000 Trees
Payless also announced its alliance with The Nature Conservancy and its Green BOGO (Buy One, Get One Half Off) sale to partner with shoppers to raise money to plant a minimum of 100,000 trees to support The Nature Conservancy's Plant a Billion Trees campaign dedicated to planting 1 billion trees by 2015 to help rebuild the Atlantic Forest in Brazil. Beginning today, Payless will donate $1 -- the cost to plant one tree -- for every Zoe & Zac green brand item sold through May 4 and on every Payless exclusive reusable shopping bag sold throughout the year.
The reusable bag (not included in the BOGO sale) and available in more than 4,000 stores in the U.S., Canada and Puerto Rico through the end of the year. It features a chocolate brown and lime green leaf print and is made from a minimum of 50 percent recycled polyethalene (PET) -- the primary material in plastic water and soda bottles. The reusable shopping bag is fully philanthropic; Payless will donate 100 percent of the net profits from bag sales to the Plant a Billion Trees cause.
Payless said it has committed a minimum $100,000 contribution to The Nature Conservancy, which equates to 100,000 trees planted in the Atlantic Forest, but that it expects consumer interest to be high for the products and the cause, resulting in a potentially larger contribution.
The Importance of Tropical Forests
Tropical forests are often called the "Lungs of the Earth," storing enormous amounts of carbon dioxide and releasing oxygen in the never-ending cycle of life, helping regulate the atmosphere and stabilize global climate. The Atlantic Forest -- among the largest tropical forests in the world -- has been degraded to only seven percent of its original size through such activities as coastal development, urban expansion, agriculture, ranching, exotic plantations and illegal logging.
Payless also announced its alliance with The Nature Conservancy and its Green BOGO (Buy One, Get One Half Off) sale to partner with shoppers to raise money to plant a minimum of 100,000 trees to support The Nature Conservancy's Plant a Billion Trees campaign dedicated to planting 1 billion trees by 2015 to help rebuild the Atlantic Forest in Brazil. Beginning today, Payless will donate $1 -- the cost to plant one tree -- for every Zoe & Zac green brand item sold through May 4 and on every Payless exclusive reusable shopping bag sold throughout the year.
The reusable bag (not included in the BOGO sale) and available in more than 4,000 stores in the U.S., Canada and Puerto Rico through the end of the year. It features a chocolate brown and lime green leaf print and is made from a minimum of 50 percent recycled polyethalene (PET) -- the primary material in plastic water and soda bottles. The reusable shopping bag is fully philanthropic; Payless will donate 100 percent of the net profits from bag sales to the Plant a Billion Trees cause.
Payless said it has committed a minimum $100,000 contribution to The Nature Conservancy, which equates to 100,000 trees planted in the Atlantic Forest, but that it expects consumer interest to be high for the products and the cause, resulting in a potentially larger contribution.
The Importance of Tropical Forests
Tropical forests are often called the "Lungs of the Earth," storing enormous amounts of carbon dioxide and releasing oxygen in the never-ending cycle of life, helping regulate the atmosphere and stabilize global climate. The Atlantic Forest -- among the largest tropical forests in the world -- has been degraded to only seven percent of its original size through such activities as coastal development, urban expansion, agriculture, ranching, exotic plantations and illegal logging.
Payless ShoeSource
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
