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New Generation applications open for LFW September 2009
Apr '09
The British Fashion Council (BFC) announced it is accepting applications for its internationally recognised talent support scheme New Generation. Fashion designers that have been in business for up to three years are eligible to apply for either exhibition and/or catwalk sponsorship to show at London Fashion Week in September 2009. Application details are available here. The closing date is Friday 1st May 2009.

The BFC 'NEWGEN' scheme, currently sponsored by TOPSHOP was set up in 1993 to support the best up and coming designers at London Fashion Week. NEWGEN has helped launch the career of some of Britain's highest profile designers including Alexander McQueen, Matthew Williamson, Julien Macdonald and more recently Giles Deacon, Gareth Pugh, Christopher Kane, Marios Schwab, Richard Nicoll and Todd Lynn. Successful applicants are selected by a panel of key opinion formers from media and retail.

In addition to showcasing support, sponsorship includes a profile within London Fashion Week publications, listing and profile on londonfashionweek.co.uk, inclusion in dedicated press releases and e-shots, reaching a targeted international audience of 11,000 media and buyers in the run up to London Fashion Week. Designers are also given access to business advice on legal, accounting, sales and marketing supported by Shoosmiths, Baker Tilly and the BFC.

Caroline Rush, Chief Executive (Joint), British Fashion Council commented “NEWGEN has a reputation for showcasing the world's most innovative and exciting new talents. The British Fashion Council is now broadening this scheme to provide emerging talent with access to professional business advice. I would also like to thank Topshop for their continued support.”

New Generation winners in February 2009 were:
Catwalk: Danielle Scutt, House of Holland, Louise Goldin, Mark Fast, Mary Katrantzou, Meadham Kirchhoff, Nasir Mazhar and Peter Pilotto
Exhibition: Anna Vince, Borba Margo, Craig Lawrence, Cooperative Designs, David David, Emilio de la Morena, Felder•Felder, Fred Butler, Hannah Marshall, House of Holland, KTZ, Krystof Strozyna, Louise Grey, Mark Fast, Mary Katrantzou, Meadham Kirchhoff, Nicholas Kirkwood and Peter Pilotto.

British Fashion Council

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