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ZOD! Go Las Vegas Contest launched
16
Apr '09
Zapak.com, India's No.1 online gaming portal for the youth and ZOD! Club Wear have launched the 'ZOD! Go Las Vegas Contest'

You have to log on to zod.zapak.com, play the specified games to win assured ZOD! Cash vouchers. Plus one lucky winner gets a trip to Party in LAS VEGAS.

The micro site created by Zapak for ZOD! Club Wear also previews their Spring Summer 09 collection and a sneak peak into the Top 5 party destinations of the world.

ZOD! & Zapak have launched a multi media campaign across TV, Radio and Online. All Leading ZOD! CLUBS & Zodiac stores across the country are supporting the GO LAS VEGAS contest.

Commenting on the launch of 'ZOD! Go Las Vegas Contest' Mr Salmaan Noorani M.D. Zodiac Clothing Company Limited said “ZOD! has been focused on catering to the young & trendy consumer's party needs and innovating in Digital Marketing has been a focus area since launch. Zapak has always been a key partner for ZOD!

Added Imraan Surve, Vice President Marketing, ZOD! Club Wear "With Zapak.com we found the perfect medium to reach young, trendy and socially active consumers that form a significant part of Zapak's 6.5 million registered users”

According to Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd., “The target audience for both brands is similar. Zapak.com is India's largest Youth destination and ZOD! Club Wear is every young man's preferred brand when going out partying. The association was perfect because each brand brought strengths that could be pooled for common growth.”

Zapak


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