Home / Knowledge / News / Fashion / David Beckham in collaboration with James Bond for ObyO F/W
David Beckham in collaboration with James Bond for ObyO F/W
17
Apr '09
Entering its second season, Originals by Originals (ObyO) continues to bring together unique personalities who have each created a groundbreaking mini collection under one umbrella. Fashion designer Jeremy Scott and streetwear icon Kazuki remain creative partners of the concept. Sport and style icon David Beckham, in collaboration with James Bond from Undefeated, complete the line-up as an authentic addition that brings a luxury take on classic streetwear.

Each of the apparel, footwear and accessories articles celebrates the authenticity, creativity and originality that the Trefoil brand stands for. Products will be available in select boutiques and fashion doors from August 1st, followed by a second global retail launch in Originals stores on October 1st. This long-term partnership is represented by the adidas Originals Trefoil and the respective designer logos.

David Beckham and James Bond were inspired by the mix of classic American sportswear and fabrics with fashionable silhouettes and details. The apparel range features luxury materials such as cashmere and silk, whereas the footwear builds on iconic adidas products, such as the ZX8000. Key items of the FW09 range include the Leather Puffer Jacket and the Marathon TR Mid, featuring GoreTex technology and a sole formed by small Trefoils, both highlighting David's personal style. On top of the classic apparel and footwear pieces, David Beckham and James Bond have also developed accessories for men, and even a long sleeve thermal shirt and pants for underneath.

Jeremy Scott, in contrast, continues his fun, fearless approach to classic sports silhouettes and has gone wild building his range around three key themes: Africa, safari and TV color block. Jeremy Scott's offering is the only one to include men's, women's and unisex styles. Statement pieces include the Giraffe Pullover Dress with a dominant giraffe print and sleeve, the Safari Poncho featuring animal allover cartoon print and lightweight, packable nylon material, and the TV Down Jacket made of different colored patches. Footwear highlights embrace the African-inspired graphics and center around the key themes of the apparel line. As a follow-up to the SS09 launch season, the acclaimed JS Wings shoe comes in fresh colors, such as metallic silver with Jeremy Scott signature lace jewels and a tongue showing attention to detail. A stand-alone footwear piece, the JS Snow is a one-of-a kind snow boot featuring a soft and puffy upper.

Kazuki has again focused on highly technical and modern influences to design a stylized, very wearable streetwear collection. Exclusive materials and elements such as waterproof zippers, bonding and taping have seamlessly become a staple for Kazuki's designs for Originals by Originals. Dedicated apparel and footwear looks are branded with the logo of famous Japanese streetwear brand Neighbourhood, featuring the word “Zivilcourage.” Highlights in his mini collection for FW09 ObyO are the leopard fur Vulcanized Sneakers and the Seamless Nylon Jacket with polka dots and leopard print details.

The second season of the industry-leading ObyO concept brings to life adidas Originals' brand positioning, “Celebrate Originality”. By working closely with external designers who express their individuality and diversity through cutting-edge footwear and apparel styles, adidas brings excitement and freshness to the lifestyle community. It's the sum of the different partners that reflects the strength and unique values of the Trefoil brand in a totally new way.

Originals by Originals


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search