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Microsoft Advertising brings Gareth Pugh at Audi Fashion Festival
20
Apr '09
Microsoft Advertising announced that it will be a key supporter of the Audi Fashion Festival – an undertaking timed to coincide with the upcoming launch of its Lifestyle channel on its MSN portal.

The five-day festival (May 6 to 10) will showcase the works of fashion designers from the legendary to the up-and-coming including Vivienne Westwood, Christian Lacroix and Ashley Isham. As a key sponsor, Microsoft Advertising will present the highly anticipated show by the British enfant terrible, Gareth Pugh, pegged to be one of the boldest fashion designers of his generation.

Coming off his recent Paris Fashion Week shows, courtesy of luxury conglomerate, LVMH, Gareth Pugh is geared to present his bold and edgy creations in Asia for the first time.

Mark Inkster, General Manager, Microsoft Online Services Group Southeast Asia, said: “We're proud to be in the company of Audi in showcasing some of the most progressive and innovative talents in the world of fashion.”

“And we are incredibly excited to be making it possible for a leading artist like Gareth Pugh to stand alongside a host of visionaries and innovators at the Audi Fashion Festival.”
One of the most significant undertakings by Microsoft Advertising in Singapore in recent years, this move will also see Microsoft Advertising as the official online partner of the Audi Fashion Festival.

“Our participation at the festival couldn't have come at a better time as MSN Southeast Asia prepares to launch its Lifestyle channel,” Mark Inkster said.

The new Lifestyle channel will cater to those interested in fashion, beauty, health and will offer the latest updates and footage from the Audi Fashion Festival as well as insights to behind-the-scenes activity onsite. MSN's Lifestyle channel is currently slated to launch at the end of the second quarter.

The Audi Fashion Festival kicks off on May 6 at the Tent@Orchard, Ngee Ann City Civic Plaza.

Microsoft Advertising


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