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Fitness Footwear rapidly expands summer range
21
Apr '09
As the weather hots up, Fitness Footwear is rapidly expanding their range of summer sandals to meet the new need for fit flops and other forms of exercise sandals.

The sun is out, spring is here and it won't be long until the sun kissed beach bodies are strolling across the beaches of Great Britain once again. But how do those bodies stay in such terrific shape in time for summer?

Fit Flops are just one of the answers. Styled to resemble a comfortable flip flop and now with a new range of winter slipper designs, they are the perfect footwear to stay slim and trim all year round, from going about the daily routine to relaxing at home.

As the web's widest range of sports and outdoor shoes, Fitness Footwear is expanding their range of Fit Flops and walking sandals in time for summer.

Fitness Footwear MD Luke Barlow said: "This is the time of year when everyone goes mad for sandals. Suddenly the sun comes out and all our stocks of Birkenstocks and Fit Flops are flying out the door."

As a favoured online stockist of Birkenstocks, among many other brands of casual and active summer sandals, Fitness Footwear is already doing exceptionally well, but the biggest area of growth is in the health and fitness market.

Fit Flops have been a massive hit for women with neither the time nor the money to attend gym classes by giving them a better workout while taking the kids to school, doing the weekly shop or simply walking about. This is thanks to the unique micro wobble board midsole which is designed to slightly destabilise the foot with every step, mimicking the effect of walking barefoot on a soft surface.

While Fit Flops take a little getting used to at first, the effects are very noticeable as the midsole activates the slow twitch muscles in the legs and buttocks for an extended period of time, burning off more calories for a rapid toning effect.

Emma Barlow, Fitness Footwear partner said: "Fit Flops are the summer sandal with the gym built in which has revolutionised the way women stay in shape. Any mother will tell you that being a mum is a full time job. Sometimes it's impossible to get down the gym or go out for a run when you have so many tasks to occupy your day. That's when wearing a pear of Fit Flops can help to keep you in shape."

With sales of Fit Flops soaring since January in anticipation of the warm weather conditions, Fitness Footwear has had to increase their range and stock of the best selling fitness flip flops.

Since their launch, the Fit Flops range at Fitness Footwear now includes the latest Fit Flop Gogh slippers and sophisticated styles, as well as the original colourful Fit Flops fitness sandals that made the Fit Flop brand so successful.

Since their early endorsement on the Oprah Winfrey show in 2007 Fit Flops have provided women with essential exercise simply from walking while being lightweight, comfortable and hard wearing. Now with many new fashionable styles to choose from, Fit Flops are the leading ladies exercise sandal.

Fitness Footwear Limited


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